Marketing Manager

Company Description
Explore limitless possibilities, dreams and adventures on Hawai'i Island as you blaze a trail for a rewarding career in hospitality. Embrace our passion for Hawai'i’s heritage, culture and traditions with amazing career opportunities that await you in paradise. Journey into a luxury oasis where the aloha spirit comes alive. Fairmont Orchid is an award-winning luxury resort located on the majestic Kohala Coast of Hawai‘i Island, surrounded by 32 oceanfront acres of lush tropical gardens, cascading waterfalls and a tranquil white sand beach and lagoon. The resort offers a Spa Without Walls, a 10,000-square-foot oceanfront pool, cultural activities, onsite restaurants, world-class golf, a 24/7 fitness center and a 10-court tennis pavilion.

What’s In It For You

Premium preferred provider medical/drug/vision benefits at competitive prices.

Employer-paid coverage for group life and accidental insurance coverage (1× annual salary) plus coverage for family.

401(k)/retirement plan with matching program.

15 paid holiday/personal days per year and 10 days of paid vacation that begin accruing immediately.

Incentive bonuses available.

Discounts: 50% at hotel restaurants, 50% on Fairmont Store items, 30% on Spa Without Walls services.

Travel Program with unlimited employee discounts at Accor properties and Friends & Family rates.

Complimentary food & beverage on property.

Job Description
Fairmont Orchid is seeking a dynamic marketing expert to manage the property’s social media channels, online marketing campaigns and digital content development. This Marketing Manager will implement marketing communications strategies across social media, digital marketing, public relations and websites, oversee the hotel’s print and digital presence, and work closely with the Director of Marketing & Communications and the Director of Sales & Marketing to advance online revenue generation initiatives.

What You Will Be Doing

Curate and produce compelling content and imagery across all social media channels and digital platforms, develop partnerships with content creators, photographers and brands, and report monthly on KPIs with tactical improvement recommendations.

Create activations, campaigns and digital strategies to grow the property’s social media presence, drive bookings and generate revenue for the outlets.

Build, audit and optimize the hotel’s brand website, microsite and third‑party sites to develop loyal customers, maximize SEO and drive revenue.

Manage key digital marketing activities and the hotel’s email marketing strategy to drive lead generation, direct response and sales impact.

Design, create and produce visual assets within Fairmont brand guidelines for collateral, brochures, flyers, cards, promotional banners, e‑blasts and client partnership presentations.

Liaise with the Director of Marketing & Communications to coordinate content creator visits, filming opportunities, press events, sustainability initiatives and maintain media and influencer libraries.

Collaborate with the Food & Beverage team and Sustainability Committee to support community‑based activations and events.

Qualifications

At least two years of marketing experience in a consumer‑to‑consumer environment.

Proficiency in Excel, Word, PowerPoint, Microsoft programs and graphic design software such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva.

Excellent knowledge of Facebook Business Manager and paid social media strategies.

Hands‑on experience with social media tools and Google Analytics; certification helpful but not required.

Skilled writer with experience crafting compelling social content.

Basic HTML knowledge.

Motivated self‑starter with excellent interpersonal, communication and organizational skills; keen on detail and follow‑up.

Ability to multi‑task, work well under pressure and meet timelines.

Willingness to work flexible, variable hours and holidays.

Proven portfolio of marketing/communications work.

Previous experience in graphic design and at least one area of marketing, public relations or social media required.

Availability to work on holidays, weekends, overnights and other non‑day shifts.

Additional Information
Salary Range: $75,000 - $85,000 USD

Team & Working Environment

Fast‑paced, upscale, luxury hotel.

On‑site presence required.

Prime location on Hawai'i Island’s iconic coast.

Visa Requirements: Must be legally eligible to work in the United States. The hotel is unable to assist candidates in obtaining U.S. work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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