Social Media Marketing Manager

Company Overview
Located on the coveted south shore of Maui in Wailea, Fairmont Kea Lani is Hawaiʻi’s only all‑suite and villa luxury oceanfront resort. This newly transformed, distinctive property on the sunny shores of Polo Beach spans 22 acres of tropical landscape, offering authentic Hawaiian cultural experiences and genuine personal service that embody the spirit of Aloha. Full‑moon staff hikes, beach clean‑ups, appreciation luncheons, and birthday holidays provide endless opportunities to learn and grow in both personal and professional development.

Job Description
Fairmont Kea Lani, Maui’s distinguished all‑suite and villa luxury resort, is seeking a creative and forward‑thinking Digital Marketing Manager to elevate the resort’s online presence through strategic digital marketing, compelling storytelling, innovative social media campaigns, and impactful audience engagement. Salary range: $70,000 – $82,000.

What You Will Do

Social Media Management

Own the social, content, and influencer strategy for Fairmont Kea Lani, ensuring alignment with brand positioning, revenue goals, and key business priorities.

Lead and manage an external social media agency for Fairmont Kea Lani social accounts, holding partners accountable to performance KPIs, brand standards, and elevated storytelling.

Direct and approve content strategy, editorial calendars, and publishing cadence.

Oversee and lead end‑to‑end content production, including concept development, shoot planning, and execution.

Provide strategic creative direction and real‑time feedback to agency partners.

Identify opportunities to optimize performance and evolve strategy.

Manage F&B social accounts directly, including content strategy, creative concepting, scheduling, and community engagement.

Manage LinkedIn accounts directly, including content strategy, creative concepting, and scheduling.

Influencers & Creator Partnerships

Own and lead influencer and creator strategy, ensuring alignment with brand positioning, target audiences, and business objectives.

Evaluate and vet all incoming influencer/creator requests; manage all influencer/creator correspondence and negotiations.

Design strategic, individualized itineraries for hosted influencers/creators to engineer high‑impact, on‑brand coverage and measurable outcomes.

Proactively identify and cultivate strategic relationships and long‑term partnerships that align with brand positioning and business goals.

Track and assess performance of partnerships; manage Traackr reporting platform.

Digital Campaigns

Facilitate content development and execution of paid social media and supplemental digital campaigns (Performics Google ads, Meta/TikTok ads, Sojern Digital Display, etc.).

Optimize brand paid search campaigns.

Facilitate digital optimization and monitoring through reporting and A/B testing.

Perform routine updates to all digital touch points including websites and partner platforms.

Digital Asset Creative

Develop digital graphics specific to social media, property TVs, and email marketing campaigns, plus physical collateral design as needed.

Copywrite for tactics including social media captioning, email marketing, and miscellaneous marketing copy requests.

Email Marketing

Strategy development, creation, and execution of monthly and quarterly newsletters.

Develop monthly Pre‑Arrival newsletter theme, content, and design elements.

Support targeted email marketing campaigns to push specific booking offers, support leisure team initiatives, and address time‑sensitive ad hoc needs.

Facilitate coordination between Concierge, Front Desk, Villa team to ensure seamless creation and distribution of digital guest communication pieces.

Media & Photoshoots

Lead planning and execution of media itineraries and social media photoshoot schedules.

Serve as point of contact for media, creators, influencers, and photography partners.

Anticipate needs and proactively manage details to deliver elevated, on‑brand experiences that drive meaningful media exposure.

Reporting & Tracking

Manage and execute monthly PR report, submission to corporate PR team.

Manage and execute monthly social report for Fairmont Kea Lani, Ko, and Pilina channels.

Manage reporting for email marketing newsletters.

Assist with supplemental digital campaign reporting.

Qualifications

High School diploma (or equivalent) and/or vocational training.

Post‑secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred.

Previous experience (1‑2 years preferred) in at least one area of Marketing, Public Relations, and/or Social Media required.

Previous professional experience working in Hawaiʻi preferred.

Additional Information
All candidates must possess identification proving authorization to work in the United States as defined in the Immigration Reform and Control Act of 1986 (IRCA). This position does not offer sponsorship of work visas. Resumes submitted that do not fulfill these requirements will not be considered.

#J-18808-Ljbffr