Social Media Strategist - Touchland

About the Role

We’re looking for a Social Media Strategist to own and evolve our social presence across platforms. This role will translate the broader marketing calendar into a cohesive, high‑impact social strategy and execution plan. You’ll sit at the intersection of strategy, content, and performance—driving channel growth, engagement, and brand consistency while collaborating closely with the creative team.
Work Environment

Hybrid: This is a hybrid role based in New York City and requires in‑person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays.
Role Accountabilities and Responsibilities

Social Strategy & Planning
Translate the marketing calendar into a clear, insight‑driven social calendar across all relevant platforms.
Define channel‑specific strategies (e.g., Instagram, TikTok, LinkedIn, etc.) aligned with brand and business goals.
Identify content opportunities tied to campaigns, cultural moments, and trends.
Continuously refine approach based on performance data and platform evolution.
Content Direction & Creation
Brief and collaborate with the creative team to produce high‑performing, platform‑native content.
Contribute to content ideation and, where needed, create content directly (copy, simple visuals, short‑form video).
Ensure all content aligns with brand voice, tone, and visual identity.
Stay ahead of trends and proactively bring new ideas to the table.
Calendar & Execution Management
Own and maintain the social content calendar.
Ensure timely execution of all posts, campaigns, and reactive content.
Manage approvals and cross‑functional alignment with marketing and other stakeholders.
Balance planned content with agile, real‑time opportunities.
Performance & Reporting
Own social reporting across channels (weekly, monthly, campaign‑level).
Track key metrics (engagement, reach, growth, conversions where relevant).
Translate data into clear insights and actionable recommendations.
Test and optimize content formats, posting cadence, and messaging.
Success in This Role Looks Like

A clear, consistent, and engaging social presence across all channels.
Strong alignment between marketing campaigns and social execution.
Measurable growth in engagement, reach, and audience quality.
A steady stream of creative, relevant, and on‑brand content.
Insightful reporting that drives smarter decisions over time.
Education and Experience

Bachelor’s Degree required.
3–6 years of experience in social media strategy, content, or digital marketing.
Strong understanding of major social platforms and their nuances.
Proven ability to turn brand/marketing objectives into effective social strategies.
Experience managing content calendars and working with creative or creator teams.
Comfortable both briefing content and creating it yourself when needed.
Data‑driven mindset with experience in social analytics and reporting tools.
Highly organized, proactive, and comfortable in a fast‑paced environment.
Preferred Qualifications

Paid social knowledge (even if not hands‑on).
Familiarity with social listening tools and trend forecasting.
Basic design or video editing skills.
Compensation and Benefits

The U.S. base salary range for this full‑time position is $110,900–$160,000.
Eligible for a bonus.
Access to medical, dental, vision, basic life insurance, paid vacation and sick time, and paid parental leave.
U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment.
401(k) retirement plan (with company match and profit‑sharing).
Discounted Employee Stock Purchase Plan.
Actual base pay will depend on job‑related knowledge/skills, experience, business needs, geographical location, and internal pay parity.
Equal Opportunity Employer

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

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