Product Marketing Manager

Focused on driving user acquisition and engagement, the full-time remote Product Marketing Manager for User Growth will manage the end-to-end marketing strategy to attract new users to the Alteryx ecosystem, enhance their onboarding experience, and foster long-term product adoption.
Key responsibilities

Own the positioning and messaging strategy for trial and new user acquisition, ensuring impactful first impressions of Alteryx
Design and execute onboarding programs that facilitate skill-building and encourage recurring use of the Alteryx platform
Develop expansion marketing programs to guide users toward broader platform engagement and adjacent capabilities

Required qualifications

6+ years of experience in product marketing, lifecycle marketing, or growth marketing within a B2B SaaS environment
Proven ability to craft messaging for technical products aimed at analyst, data, or business intelligence personas
Experience in designing onboarding programs or in-product marketing initiatives with measurable impact
Strong analytical skills with experience using product analytics tools to assess trends and campaign effectiveness
Familiarity with data analytics, automation, or AI platforms; hands-on experience with Alteryx is highly desirable