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Director of Digital Strategy

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

Driving digital strategy and optimization, the full-time salaried Director of Digital Strategy will lead a multidisciplinary team in enhancing paid media, SEO, and digital performance while managing iterative testing and reporting efforts in a remote environment.
Key Responsibilities

Lead digital optimization initiatives, ensuring systematic testing and ongoing improvements across client campaigns
Direct paid media strategy and execution, optimizing performance through data analysis and creative guidance
Oversee the development of dashboards and reporting systems, translating complex data into actionable insights for clients and teams

Required Qualifications

Deep expertise in digital strategy across paid social, PPC, SEO, and UX/UI
Extensive experience with split-testing and measurable performance improvements
Proven ability to develop and manage comprehensive digital reporting systems
Strong leadership skills with experience mentoring multidisciplinary digital teams
Proficiency in tools such as GA4, GTM, HubSpot, and SEMRush