Director, Digital Strategy, North America - Beverly Hills, 90210, United States of America
How we LEAD:
Virgin Music Group is currently seeking a Director, Digital Strategy, North America for our Beverly Hills, CA office. The Director will lead digital marketing, social media content and fan community management initiatives for a VMG roster of priorities in North America and manage a team of digital strategists.
They are responsible for leading VMGs North American Digital Strategy team, constructing comprehensive multi-faceted digital marketing campaigns including but not limited to: social media and content strategy, managing budgets for paid digital initiatives and creator partnerships and more.
How Youll CREATE:
Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
Manage cross-platform social media content calendars and digital fan engagement experiences.
Build and manage an artists owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS, superfan and newsletter marketing.
Contribute to and work with VMGs paid media department on digital advertising spends, budgets and viral strategy.
Manage multiple campaigns in a fast-paced, entrepreneurial environment.
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
Maintain professional relationships with artists, label and management partners.
Troubleshoot administrative and support queries across social media platforms.
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
How Youll LEAD:
Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.
Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.
Mentor and advise junior team members with constructive campaign feedback.
Bring Your VIBE
Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.
Interest in gaming, metaverse and innovation spaces
Passion for social media and short form video marketing.
Must thrive in a team environment but be able to take initiative and work independently.
Strong analytical skills with ability to create case-studies and campaign reporting decks.
Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
Degree in relevant field, and/or equivalent career experience
Music industry or artist relation experience