Director, Digital Strategy, North America

Position

Director, Digital Strategy, North America – Beverly Hills, CA
Responsibilities

The Director will lead digital marketing, social media content and fan community management initiatives for a VMG roster of priorities in North America and manage a team of digital strategists.
They are responsible for leading VMG’s North American Digital Strategy team, constructing comprehensive multi‑faceted digital marketing campaigns including but not limited to social media and content strategy, managing budgets for paid digital initiatives and creator partnerships, and more.
How You’ll CREATE

Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning Pop, Alternative, Rock, K‑Pop, Electronic, Hip‑Hop and more.
Strategize creator and influencer campaign initiatives in support of artist releases – inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
Manage cross‑platform social media content calendars and digital fan engagement experiences.
Build and manage an artist’s owned audience by increasing data capture via CRM strategy – including Pre‑Save, SMS, superfan and newsletter marketing.
Contribute to and work with VMG’s paid media department on digital advertising spends, budgets and viral strategy.
Manage multiple campaigns in a fast‑paced, entrepreneurial environment.
Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
Maintain professional relationships with artists, label and management partners.
Troubleshoot administrative and support queries across social media platforms.
Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
How You’ll LEAD

Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.
Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.
Mentor and advise junior team members with constructive campaign feedback.
Qualifications

Proficiency in Adobe Creative Cloud program suite (After Effects, Photoshop, Premiere Pro, Illustrator, InDesign).
Proficiency in Microsoft Office (Word, Excel, PowerPoint) and/or Apple iWork (Numbers, Keynote, Pages).
Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio).
Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite.
Interest in gaming, metaverse and innovation spaces.
Passion for social media and short form video marketing.
Must thrive in a team environment but be able to take initiative and work independently.
Strong analytical skills with ability to create case‑studies and campaign reporting decks.
Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality.
Degree in relevant field and/or equivalent career experience.
Music industry or artist relation experience.
Benefits

Comprehensive medical, dental, and vision coverage.
100% coverage for out‑patient in‑network mental health services.
Fertility coverage for eligible medical plan participants.
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
Student Loan Repayment Assistance and Tuition Reimbursement.
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
Flexible Paid Time Off (PTO) for exempt employees.
3‑weeks PTO for non‑exempt employees.
2‑weeks paid Winter Break.
10 Company Holidays (including Juneteenth and Wellbeing Day).
Summer Fridays (between Memorial Day and Labor Day).
Generous paid parental leave for every type of parent.
Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.
Equal Opportunity Employment

Universal Music Group is an Equal Opportunity Employer.
E-Verify Participation

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM‑OPT.
Job Category

Marketing, Streaming & Digital Media
Salary Range

$85,000 - $97,650

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