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eCommerce Brand Director

Virtual Vocations Inc, New York, NY, USA

Job type: Full Time


Seeking a dynamic eCommerce Brand Director, the full-time remote position will manage P&L responsibilities across multiple eCommerce stores, drive sales performance, and execute cross-platform marketing strategies in collaboration with various teams.
Key responsibilities

Drive sales and ensure business meets net sales and contribution targets
Conceptualize and lead execution for campaigns, including promotional strategy and on-site merchandising
Coordinate campaigns across email, SMS, social media, and paid marketing, optimizing performance through testing and iteration

Required qualifications

Minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience required
Experience with digital marketing platforms including social media, email, and SMS marketing
Proven ability to develop and create eCommerce campaigns in a DTC/B2C setting
Deep understanding of eCommerce analytics and KPIs, with the ability to interpret data and derive actionable insights
Previous P&L ownership and understanding of business financials and sales channel responsibilities