Senior Creative Strategist

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Humana is transforming its marketing organization to acquire and engage members with more data-driven, tech-enabled, and personalized communications---and creative & content plays a key role in empowering that journey. We are seeking a Senior Creative Strategist to join the team in The Hive. The Hive is the in-house agency for Humana Inc. We are a creative collective built exclusively to support the business and the brand. Our core purpose is to create meaning, influence choice, and motivate change through brand expression. The Hive is located in Louisville, KY, but qualified applicants will be considered for remote work anywhere in the US.
Key Role Functions

Drive creative strategy for newly-formed agile POD, focused on driving acquisition across 1:1 and broadscale channels for Humana's carrier-agnostic brokerage brand
Build strong, cross-functional partnerships with the internal agency team, marketing partners, and external agencies
Oversee customer-centric campaign strategies and conceptual milestones. Leverage performance marketing expertise to deliver breakthrough creative that drives results.
Lead by example. Demonstrate and enable collaboration, constructive critique, and agile workflows
Understand the business, industry and competition, leveraging knowledge to help generate new ideas to strategically grow business and marketing strategy
Ensure work is on-strategy and appropriate for the brand and the business
Consistently collaborate with team members throughout the work process to foster, facilitate and consistently deliver great work that is on strategy, on time, and on budget
Use your skills to make an impact

Required Qualifications

Bachelor's degree or higher in creative, marketing, communications, business or related field
5 years of Marketing with a mastery of advertising fundamentals including: branding, planning, positioning, strategy
2 years of advertising or internal agency experience
Experience with Agile methodologies and Agile ways of working, including collaboration within cross-functional teams, iterative development processes, and adaptive planning
Ability to identify solutions that will generate measurable results
Independent self-starter and extremely detail-oriented
Able to present to Senior Leadership and influence decision makers
Work well in a fast-paced team environment
Preferred Qualifications

Master's Degree
Performance marketing experience
Preferred Locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL, Nashville, TN, Dallas, TX, Seattle, WA, Denver, CO, and Fort Lauderdale, FL. The associate selected for this role should anticipate periodic in‑office work to support collaboration, key team meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Additional Requirements

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits

Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Compensation

Scheduled Weekly Hours: 40
Pay Range: $86,300 - $118,700 per year. This job is eligible for a bonus incentive plan.
Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.

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