Senior Creative Strategist

Responsibilities

Drive creative strategy for newly-formed agile POD, focused on driving acquisition across 1:1 and broadscale channels for Humana's carrier-agnostic brokerage brand

Build strong, cross-functional partnerships with the internal agency team, marketing partners, and external agencies

Oversee customer-centric campaign strategies and conceptual milestones

Leverage performance marketing expertise to deliver breakthrough creative that drives results

Lead by example

Demonstrate and enable collaboration, constructive critique, and agile workflows

Understand the business, industry and competition, leveraging knowledge to help generate new ideas to strategically grow business and marketing strategy

Ensure work is on-strategy and appropriate for the brand and the business

Consistently collaborate with team members throughout the work process to foster, facilitate and consistently deliver great work that is on strategy, on time, and on budget

Qualifications

Bachelor’s degree or higher in creative, marketing, communications, business or related field

5+ years of Marketing with a mastery of advertising fundamentals including: branding, planning, positioning, strategy

2+ years of advertising or internal agency experience

Experience with Agile methodologies and Agile ways of working, including collaboration within cross-functional teams, iterative development processes, and adaptive planning

Ability to identify solutions that will generate measurable results

Independent self-starter and extremely detail-oriented

Able to present to Senior Leadership and influence decision makers

Work well in a fast-paced team environment

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