Marketing Content Operations Director

Responsibilities

Overall ownership of Content Operations, including modular content practices, content governance strategy, and consolidation of disparate platforms.
Define the process for integrating cross‑team and cross‑channel content distribution through content management platforms.
Lead and direct the team on ongoing content hygiene efforts, including de‑duplication, archival, retirement, and quality checks to maintain system integrity.
Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas.
Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls.
Partner to manage multi‑channel content (video, email, social media) orchestration for delivery to end‑clients.
Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing.
Understand how content is used and re‑used at scale with personalization use cases delivered via platforms like CDPs.
Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution.
Design and optimize end‑to‑end workflows from intake through publishing, localization, distribution, and retirement.
Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies.
Advise stakeholders on best‑fit content usage to reduce rework and improve efficiency.
Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption.
Qualifications

Bachelor’s degree (minimum); 10+ years of relevant experience covering all essential functions described above.
Extensive experience in content distribution strategy, digital asset management, web content management, or marketing operations roles with governance accountability.
Hands‑on experience administering and configuring enterprise‑scale CMS and/or DAM platforms.
Demonstrated expertise in metadata strategy, taxonomy design, and improving content findability and reuse.
Experience implementing modular content approaches and governed content variants.
Strong understanding of workflow design across intake, review/approval, localization, publishing, and retirement.
Proven ability to influence and collaborate across Brand, Creative, Legal/Compliance, and Technology teams.
Program and project management experience, including prioritization, requirements definition, release readiness, and change management.
Benefits and Compensation

Medical, dental, vision and life insurance.
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup.
Tuition reimbursement up to $5,250/year.
Business‑casual environment that includes the option to wear jeans.
Generous paid time off upon hire, including a paid time off program plus ten paid company holidays and three floating holidays each calendar year.
Paid volunteer time – 16 hours per calendar year.
Leave of absence programs – including paid parental leave, paid short‑ and long‑term disability, and Family and Medical Leave (FMLA).
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play.
Base Salary Range: $125,400.00 – $181,875.00. The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non‑sales positions have the opportunity to participate in a bonus program.
Remote and Hybrid positions: you will be required to provide reliable high‑speed internet with a wired connection and a suitable work space at home. Other necessary computer equipment will be provided. You may be required to work in the office if a suitable home environment is not available.
This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. You may be required to perform other duties that are not included on this job description.
Equal opportunity employer • Drug‑free workplace • All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

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