The Content Operations Director
The Content Operations Director owns the governance, lifecycle, and operational use of marketing content and digital assets across enterprise content management systems. This role defines processes and frameworks through which teams can reliably find, reuse, and activate approved content while meeting brand, legal, and regulatory requirements. This position focuses on managing and reusing content across channels and at scale, and on strategy to achieve that. It is accomplished in partnership with Brand, Legal/Compliance, Creative, Channel Owners, and Marketing Technology teams to define standards, reduce risk, and improve speed to market with content modularity.
What You Will Do
- Overall ownership of Content Operations including modular content practices, content governance strategy, consolidating disparate platforms
- Defining the process for integrating cross-team and cross-channel content distribution through content management platforms
- Lead and direct the team on ongoing content hygiene efforts, including de-duplication, archival, retirement, and quality checks to maintain system integrity.
- Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas.
- Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls.
- Partner to manage the multi-channel content (video, email, social media) orchestration for delivery to end-clients
- Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing.
- Understand how content is used and re-used at scale with Personalization
- Use cases delivered via platforms like CDPs
- Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution.
- Design and optimize end-to-end workflows from intake through publishing, localization, distribution, and retirement.
- Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies.
- Advise stakeholders on best-fit content usage to reduce rework and improve efficiency.
- Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption.
What You Will Bring
- Bachelor’s degree at a minimum
- 10+ years of relevant experience – covering all Essential functions described above
- Extensive experience in content distribution strategy, digital asset management, web content management, or marketing operations roles with governance accountability.
- Hands-on experience administering and configuring enterprise-scale CMS and/or DAM platforms.
- Demonstrated expertise in metadata strategy, taxonomy design, and improving content findability and reuse.
- Experience implementing modular content approaches and governed content variants.
- Strong understanding of workflow design across intake, review/approval, localization, publishing, and retirement.
- Proven ability to influence and collaborate across Brand, Creative, Legal/Compliance, and Technology teams.
- Program and project management experience, including prioritization, requirements definition, release readiness, and change management.
What We Offer You
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range
$125,400.00 - $181,875.00
Equal Opportunity Employer
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
- Drug-free workplace