ABM Marketing Manager , AWS North America Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory and industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Account-Based Marketing Manager will own the end-to-end execution of regional ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key Responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
A day in the life

Success Measures:
Oversee campaign and event execution
Drive plans and decisions in partnership with sales stakeholders
Formulate quarterly and annual ABM plan documents
Make prioritization decisions on marketing mix
Review account engagement metrics and program ROI
Ensure program execution quality and timeliness
Contribute to process improvement and best practice contributions
Qualifications

Basic Qualifications

Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
Experience producing marketing promotional material for Owned & Operated channels
Experience managing budgets
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience partnering with sales and sales leadership on GTM initiatives
Preferred Qualifications

MBA
Knowledge of key technology and market trends
Benefits

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 88,700.00 - 155,200.00 USD annually
USA, CA, San Francisco - 88,700.00 - 155,200.00 USD annually
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, Austin - 80,600.00 - 141,100.00 USD annually
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

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