Communications Specialist II or Sr., Advertising

This is an onsite position in New Orleans, LA or Jackson, MS. Relocation assistance and sponsorship is not provided.
Job Summary/Purpose

The Advertising Specialist will partner with our internal creative team and agency of record to plan, develop, and execute high-impact advertising campaigns that elevate Entergy’s brand, drive audience engagement, and deliver measurable business results.
This role demands strong project management skills to orchestrate multiple campaigns, coordinate cross‑functional teams and external partners, manage timelines and deliverables, and ensure seamless execution from concept to completion – all while optimizing performance and maximizing return on investment (ROI).
Job Duties/Responsibilities

Develop, execute, and manage integrated advertising campaigns across digital, social media, print, TV, radio, out-of‑home, and emerging channels aligned with business objectives.
Conduct and oversee market research (in partnership with research vendors) to define target audiences, uncover market trends, and analyze competitor activity.
Collaborate with copywriters, designers, videographers, and other creatives to produce engaging ad content, including copy, visuals, video, and multimedia assets.
Plan and execute media buys, selecting optimal channels (e.g., Google Ads, Meta, LinkedIn, programmatic, traditional media) and negotiating placements for maximum reach and efficiency.
Manage advertising budgets, tracking spend and ensuring campaigns deliver strong ROI while staying within financial guidelines.
Monitor campaign performance using tools such as Google Analytics, platform‑native dashboards, and third‑party trackers; measure key metrics (impressions, CTR, conversions, etc.).
Optimize campaigns in real time based on data insights to improve effectiveness and ROI.
Maintain brand consistency across all advertising materials in line with company guidelines and messaging.
Partner with internal stakeholders to align advertising with broader company strategies.
Prepare and present clear, actionable performance reports and recommendations to leadership and stakeholders.
Stay current on advertising trends, new platforms, technologies, and best practices to keep campaigns innovative and effective.

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