Marketing Coordinator

Job Description
Blanketed with meadows of native flowers and wild woodlands, Wildflower Farms sways in rhythm with the seasons and the simple pleasures of life lived Upstate. Ensconced by fragrant fields of wild bergamot and mountain mint, the property's 140 arcadian acres embody Hudson Valley ease. A slow-rippling river gently embraces free-standing cabins framing clear views of the mighty Shawangunk Ridge. Crisp air, bright skies and the melodies of Mother Nature beckon stillness and contemplation, while forested footpaths and towering cliffs call to an adventurers’ spirit. Reconnect with yourself and nature at Wildflower Farms.

Marketing Coordinator
Join our team as Marketing Coordinator and become one of the authors of our story at Wildflower Farms, Auberge Resorts Collection. The Marketing Coordinator is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s resourceful, creative, innovative, and willing to roll up their sleeves to implement change. This candidate will report to the Director of Marketing and will support the development and execution of property marketing strategy and positioning, public relations, social, digital, tastemaker, partnerships and experiential initiatives.

Brand Marketing + Strategy

Supports Director of Marketing in all marketing launches, partnerships, events and experiences activations

Campaign Development – Attend meetings and brainstorm sessions to learn about the hospitality industry and contribute ideas to marketing strategy, campaigns, and activations

Social Media

Works closely with the Director of Marketing to execute a social media strategy, assisting in day‑to‑day social media initiatives

Develop engaging and visually appealing content for Instagram (including reels and Instagram stories) that captures the luxury resort experience and appeals to our target audience.

Assist in day‑to‑day social media initiatives, including drafting posts, writing captions, managing posting and community management

Public Relations/Tastemaker

Supports the PR agency with reservations + itineraries for Influencers and Press visits

Liaise with PR agency + property teams to identify best dates and onsite experiences for visits

Manage site alert forms, calendar, and tastemaker agreements for upcoming visits

Digital / Email Marketing

Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads

Daily maintenance and updating of website

Draft and maintain calendar of email marketing campaigns

Marketing Partnerships & Events

Supports Director of Marketing with the strategic implementation of creative and on‑brand partnerships and events

Brainstorm and develop partnerships with other luxury brands, tastemakers and businesses that align with our target audience and enhance the resort's reputation

Maintains critical paths, event checklists, on‑site event logistics, and external communications

Liaise with on‑property operations team to oversee partnership and event execution

On Property Experiences

Help brainstorm and source on‑site guest experiences and amenities that are unique, engaging, and aligned with the resort's positioning, brand and mission

Serve as on‑property branding expert – ensuring aesthetic guidelines are being met across the property

Assist in designing and updating marketing and marketing materials such as brochures, flyers, and other collateral

Maintain and create sales collateral including experiential, pre‑arrival, F&B, area maps, and more

Asset Management

Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets

Support in photoshoot planning and execution

Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc

Administrative Support

Assist with administrative tasks as needed, such as tracking marketing metrics and sourcing materials

Create Marketing reports

Creates calendars / recaps highlighting results and activations occurring each month

Maintains monthly Marketing budget and finances

Pay Range: $58,000 - $68,000

Shinrin Yoku LLC is an Equal Opportunity Employer, M/F/D/V. Shinrin Yoku LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Shinrin Yoku LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

#J-18808-Ljbffr