Marketing Coordinator

Job Description
The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design, and copy‑writing. It demands an entrepreneurial spirit, a self‑starting team player who is creative, innovative, and willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. The coordinator reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms.

This is a hybrid position, in which frequent on‑property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.

Responsibilities
Social Media & PR

Execute a social media strategy for all properties, assisting in day‑to‑day social media initiatives:

Implementing posts via Sprout

Community management: responding to direct messages and comments

Support the PR agency with reservations and itineraries for influencers and press visits:

Liaise with PR agency and property teams to identify best dates and onsite experiences for visits

Maintain calendar alerting all property team members of influencer and press visits

Manage site alert forms and tastemaker agreements for upcoming visits

Maintain image library from influencer visits and events on property

Email Marketing

Maintain calendar of email marketing campaigns and local initiatives

Support Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection

Marketing Partnerships

Support Area Director of Marketing with the strategic implementation of creative and on‑brand partnerships designed to elevate properties:

Maintain critical paths, event checklists, on‑site event logistics

Asset Management

Digital Asset Management: maintain and update photo and video libraries in accordance with central process for the hotel & assets

Maintain current repository of Hotel Key Facts/Assets, Photo & Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.

Website

Daily maintenance of calendars, activities, dining menus, spa menus, and other events; review for accuracy on a consistent basis

Marketing

Support Marketing & Communications Manager in digital marketing activations, assist in selecting imagery & copy for digital marketing campaigns

Support property needs for print and digital collateral on a proactive basis:

Work closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre‑arrival, F&B, area maps, and more

Create monthly marketing reports, both for high‑level creative and budgeting:

Create calendars/recaps highlighting the emails, key messaging points, and activations occurring each month

Maintain monthly marketing budget and finances

Pay Range: $65,000/year - $70,000/year

Qualifications

Bachelor’s degree or at least 2+ years of experience in the luxury or design space with experience in or an interest in social media management and marketing

Strong understanding of a luxury brand and aesthetic

Excellent verbal, written, presentation, and interpersonal communications skills

Strong attention to detail, ability to multi‑task and manage time efficiently

Demonstrated ability to work with and support cross‑functional project teams

Shinrin Yoku LLC is an Equal Opportunity Employer, M/F/D/V. Shinrin Yoku LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Shinrin Yoku LLC complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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