Marketing Manager

Job Details
Job Title:

Marketing Manager

Location-Type:

Hybrid, Atlanta, GA (Buckhead, 3 days/week in office)

Start Date:

ASAP

Duration:

Permanent

Compensation Range:

$80,000 - $90,000k

Benefits:

Health insurance, dental insurance, vision, paid time off, performance bonus eligibility

Visa Sponsorship:

Not eligible for visa sponsorship

Job Description
The Marketing Manager is a revenue-generating role responsible for owning the full retention and engagement marketing strategy for the client's existing subscriber base, driving lifetime value, product adoption, and revenue expansion across the organization's app and product ecosystem.

Job Summary

Own end-to-end retention and engagement marketing strategy, from planning through execution, with a focus on increasing member lifetime value and reducing churn

Drive revenue expansion from the existing customer base by promoting the organization's full product ecosystem, including events, merchandise, and partner and affiliate offers

Build and optimize monthly-to-annual membership conversion infrastructure and upgrade campaigns

Create and execute in-app marketing campaigns to promote feature adoption, product excitement, and community participation

Own the email nurture and conversion strategy for existing subscribers, ensuring all communications reflect brand voice and are optimized for engagement

Execute affiliate and partner campaigns targeting the existing member base to generate incremental revenue

Manage and develop a junior marketing coordinator, modeling a culture of urgency, ownership, and execution

Minimum Requirements

6-8 years of marketing experience with a focus on retention, lifecycle, or member/subscriber growth

Proven track record driving revenue from an existing customer base through upsells, cross-sells, affiliate campaigns, or product expansion

Strong email marketing background, including the ability to build, write, and optimize campaigns independently

Experience with B2B SaaS, membership models, subscription apps, or community-driven products

Data-driven approach with comfort pulling and acting on insights from email and app performance metrics

Experience managing at least one direct report with demonstrated ability to build toward a team

Preferred Qualifications

Hands‑on experience with GoHighLevel, including campaign management, automation workflows, and marketing funnels

Experience building and optimizing funnels using ClickFunnels or similar platforms

CRM platform experience, with HubSpot strongly preferred

Experience executing and managing mass SMS/text marketing campaigns

Experience supporting both web and mobile application marketing initiatives

Familiarity with ambassador or referral program infrastructure

#J-18808-Ljbffr