eContent Strategist | eRetailers | FMCG | Amazon | Walmart at eStoreLabs Buffalo

eContent Strategist
Job at eStoreLabs located in Buffalo, NY. eStoreLabs is a data‑driven eCommerce powerhouse that partners with global enterprises to accelerate online sales and help brands acquire and retain customers.

Role Description

Define data‑driven and holistic eContent strategies for client’s multi‑brand portfolio, tailored to multiple US‑based FMCG eRetailer platforms and aligned with the client’s brand identity and business goals.

Analyse client brand positioning, category dynamics, and competitive landscape across Amazon and other US FMCG e‑Retailers.

Lead development of eContent best practices and gold‑standard executions, based on data‑based insights and best‑in‑class knowledge of eContent trends.

Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs). Analyse and develop sound, well‑supported business recommendations for growth and identify areas for continuous eContent improvement.

Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy.

Build optimization frameworks and briefs for eContent creation (product pages, A+ content, brand stores).

Lead strategic reviews and insight presentations to internal teams and client stakeholders.

Stay current with organic eContent trends to develop client business recommendations ahead of competition.

Keep updated on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space.

Translate client input and brand guidelines into actionable content and optimization plans.

Analyse past seasonal periods and recommend ongoing strategies for future seasons.

Participate in test & learn initiatives, providing inputs to ongoing eContent consumer testing.

Deliver client‑facing, high‑quality presentations and effectively advocate recommended strategies.

Requirements

2–4+ years of experience in eCommerce, strategy, or digital marketing – ideally with CPG/FMCG clients.

Advanced English level – at least C1.

Experience with internal performance tracking tools such as Amazon Brand Analytics, Retail Insights, Search Query Performance, or similar.

Strong skills in data analysis and performance reporting.

Comfortable working with data from tools like Helium 10, Google Analytics, Share‑of‑Search platforms, etc.

Proven understanding of Amazon content formats (PDPs, A+, brand stores) and best practices.

Familiarity with eRetail media and how it integrates with content and strategy.

Ability to connect content execution with business outcomes (traffic, conversion, ROI).

High‑level presentation skills.

Strong proven analytical skills.

Advanced Excel knowledge preferred.

Project management skills.

Nice to Have

Hands‑on experience with retail analytics tools (Profitero, Edge, DataHawk).

Familiarity with commerce IQ, VIZIT, user testing, Dragonfly and other AI‑based testing tools.

Exposure to content syndication tools (Salsify, Syndigo).

Experience running content A/B tests or working with UX performance feedback.

Knowledge of US retailer requirements beyond Amazon (e.g., Walmart, Kroger, Target, Instacart).

Familiarity with shopper behaviour research or zero‑party data analysis.

Preferred: previous experience in eCommerce/eContent strategy for an FMCG or an agency.

What We Offer

Cooperation based on a B2B contract or contract of service through the professional Deel platform for international cooperation.

26 paid days off from service provision plus bank holidays as paid days off.

Opportunity to work with international brands on exciting global projects.

Exciting and friendly work environment.

Work in an international team without rigid corporate rules.

Training in eCommerce and development opportunities.

Yearly performance bonus or salary raise.

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