Creative Copywriter, CreativeWorks Studio at Disney Entertainment Burbank, CA

Department Overview

Disney CreativeWorks Studio is a full-service branded content studio and creative agency with global scale, proprietary insights and data, unparalleled access to the world's most valuable IP, and a legacy of captivating clients and audiences everywhere. We are responsible for creative, strategy, and production of custom branded entertainment and sponsored content solutions across all Disney Entertainment platforms and channels – Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television. We function as a critical revenue‑generating content studio inside TWDC. Our workflow takes content solutions from creative development, pitching, and multi‑platform production, through delivery and distribution across all media platforms. Key stakeholders and partners across the enterprise include Disney Ad Sales, Disney Entertainment Marketing, Movie Studios Marketing, Development and Current Series teams, Publicity & Communications, show creators, show talent, Legal, BA, Finance, and S&P. Additionally, we are client‑facing as we pitch and sell‑through our content solutions across all segments and categories of the business.
Job Summary

This role specializes in the specific discipline of advertiser‑sponsored custom content on Disney streaming and linear TV networks, wherein consumer brands (tech, auto, CPG, etc.) are combined with creative IP and platforms (Hulu, Disney+, ABC, FX, Freeform, National Geographic, Disney Channels, and Disney Branded Television) to create entertaining content and campaigns with a business purpose. Beyond “product placement,” the role develops robust streaming, social, live, linear, long‑form, and short‑form campaigns. The ideal candidate will be an expert in high‑volume writing in multiple voices for differing brands, TV shows, consumers, and audiences, from succinct pitches and presentations to longer‑form scripts and treatments, artfully blending storytelling and business objectives. Experience in an advertising agency and editorial content background, a creative hybrid with diverse cultural interests, and a deep curiosity about emerging trends and culture are essential. The mindset should be a curious, creative problem solver and big thinker comfortable across all genres and media platforms, understanding all aspects of the storytelling craft – scripting, characters, structure, art direction, etc. We collaborate with sales, research, production, and marketing departments to deliver best‑in‑class creative content and experiences.
Responsibilities

Respond to RFPs/briefs from DAS, brands, and agencies, ensuring ideas fit into broader content strategies and streaming ad products.
Generate innovative custom concepts to secure new and repeat business, communicating ideas effectively in written form.
Attend bi‑weekly brainstorms to produce marketing concepts that connect a wide spectrum of brands and advertising verticals with original DET titles and cultural/seasonal initiatives.
Immerse in brand tone and voice, writing copy for a variety of on‑channel videos and ad units, including custom shoots, clip‑based promos, and copy‑driven graphics cards.
Collaborate closely with creative, strategy, and editorial teams on solutions ranging from 30‑second videos and social content to original short‑form series and 360º campaigns.
Minimum Requirements

Minimum of 5 years of copywriting experience in production with a focus on branded content or co‑promotions, or consumer marketing/creative agency content creation responsibilities.
Highly knowledgeable of Disney’s streaming platforms, TV networks, shows, ad products, and entertainment content, with ideas that can integrate seamlessly.
Experience developing and writing innovative, best‑in‑class creative and branded content.
Lead during client meetings, including client pitches and kickoff calls.
Strong writing skills for presentations, decks, and proposals.
Work closely with production and editorial to fully realize best‑in‑class storytelling.
Proactively produce new ideas and opportunities based on market innovations.
Comfortable being on‑set and writing “on the fly” during production if needed.
Deliver client‑facing presentations and regularly liaise with senior management and internal teams.
Work effectively in an energetic environment with a small team, balancing multiple projects simultaneously.
Required Education

Bachelor’s degree in creative writing, journalism, or a related field is preferred.
Working Hours

On site 4×week (Monday‑Thursday), work from home on Friday.
Compensation

The hiring range for this position in Burbank, CA is $113,800 to $152,500 per year. The base pay is determined by internal equity and may vary with the candidate's geographic region, knowledge, skills, and experience. A bonus and/or long‑term incentive units may be provided, along with the full range of medical, financial, and other benefits.
The Walt Disney Company is an equal‑opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

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