Paid Search Manager, Investopedia

Job Title: Paid Search Manager, Investopedia

The Paid Search Manager will play a pivotal role in driving customer acquisition efforts on Investopedia’s Performance Marketing Team. The ideal candidate will possess a deep understanding of Google and Microsoft platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and thought leadership necessary to maximize our marketing impact.
Team

The Performance Marketing team operates as the affiliate and growth engine of the business, partnering with financial institutions to connect our audience with relevant products. Focused on full-funnel acquisition, the team blends content, data, and optimization strategies to drive measurable outcomes and revenue growth.
Responsibilities

Own the strategy, execution, and ongoing optimization of paid search campaigns (Google Ads), managing performance against acquisition revenue and P&L goals.
Conduct full-funnel analysis—from impression through account open—to identify performance drivers and optimization opportunities.
Monitor, analyze, and report on campaign performance; translate insights into actionable recommendations that improve efficiency and scale.
Independently manage budgets, bidding strategies, keyword expansion, and testing roadmaps to maximize ROI.
Partner with analytics and data teams to ensure accurate measurement and leverage data from multiple sources for deeper insights.
Continuously A/B test and iterate on ad creative, landing pages, and targeting strategies to improve conversion rates and overall performance.
Qualifications

Bachelor’s degree or equivalent work experience.
3‑5+ years of digital marketing experience with a heavy focus on paid media execution and managing or supporting significant monthly media spends ($200,000+).
Deep experience with Google Ads and a strong understanding of campaign structure, bidding strategies, and performance optimization.
Strong analytical skills with the ability to evaluate full-funnel performance and connect campaign metrics to business outcomes and P&L impact.
Experience with data platforms such as BigQuery, Looker, or similar BI tools and experience synthesizing data from multiple sources (preferred).
Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data analysis) (preferred).
Self‑starter with a high degree of ownership; proactively identifies opportunities, investigates performance trends, and drives solutions independently.
Strong communication skills, with the ability to translate data into clear insights and actionable strategies.
Travel

Approximately 5% travel required.
EEO Statement

People Inc. is an equal opportunity employer. We provide reasonable accommodations for qualified individuals with disabilities. We participate in the federal E‑Verify program and will confirm the identity and employment authorization of all newly hired employees.
Pay & Benefits

Salary: NewYork$90,000.00–$110,000.00. The range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. Additional compensation may include annual bonuses and other incentives. The company offers a comprehensive benefits package including medical, dental, vision, prescription drug coverage, unlimited paid time off, and many other benefits.

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