Paid Search Manager, Investopedia

Job Title
Paid Search Manager, Investopedia

Location and Schedule
Hybrid 3x a week (New York). Works remotely up to 2 days per week.

About the Position
The Paid Search Manager will play a pivotal role in driving customer acquisition efforts on Investopedia’s Performance Marketing Team. The ideal candidate will possess a deep understanding of Google and Microsoft platforms and a strategic mindset, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact.

Responsibilities

Own the strategy, execution, and ongoing optimization of paid search campaigns (Google Ads), managing performance against acquisition revenue and P&L goals.

Conduct full-funnel analysis - from impression through account open - to identify performance drivers and optimization opportunities.

Monitor, analyze, and report on campaign performance; translate insights into actionable recommendations that improve efficiency and scale.

Independently manage budgets, bidding strategies, keyword expansion, and testing roadmaps to maximize ROI.

Partner with analytics and data teams to ensure accurate measurement and leverage data from multiple sources for deeper insights.

Continuously A/B test and iterate on ad creative, landing pages, and targeting strategies to improve conversion rates and overall performance.

Minimum Qualifications

Education: Bachelor degree, or equivalent work experience.

Experience: 3-5+ years of digital marketing, with a heavy focus on paid media execution and managing or supporting significant monthly media spends ($200,000+), while maintaining strict profitability targets.

Knowledge, Skills, Certifications and Abilities

Deep experience with Google Ads; strong understanding of campaign structure, bidding strategies, and performance optimization.

Strong analytical skills, with the ability to evaluate full-funnel performance and connect campaign metrics to business outcomes and P&L impact.

Experience with data platforms such as BigQuery, Looker, or similar BI tools and experience synthesizing data from multiple sources preferred.

Advanced proficiency in Microsoft Excel (e.g., pivot tables, complex formulas, data analysis) preferred.

Self‑starter with a high degree of ownership; proactively identifies opportunities, investigates performance trends, and drives solutions independently.

Strong communication skills, with the ability to translate data into clear insights and actionable strategies.

Travel
5% approximate travel required.

EEO Statement
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, see https://www.e-verify.gov/employees.

Pay Range
New York: $90,000.00 - $110,000.00

Benefits
Medical, dental, vision, prescription drug coverage; unlimited paid time off (PTO); adoption or surrogate assistance; donation matching; tuition reimbursement; basic life insurance; basic accidental death & dismemberment; supplemental life insurance; supplemental accident insurance; commuter benefits; short‑term and long‑term disability; health savings and flexible spending accounts; family care benefits; generous 401(k) savings plan with a company match program; 10‑12 paid holidays annually; generous paid parental leave (birthing and non‑birthing parents). Voluntary benefits include pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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