Director of Sales (Marketing Director)

Job Title
Marketing Director/Director of Community Relations

Job Overview
The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre‑lease goals and targets, achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects and converting those prospects into residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.

Essential Functions

Responsible for community outreach and education activities for creating referrals.

Specific goals include but are not limited to:

Two internal group presentations per month

Two external group presentations per month

Two targeted group mailings per month

Ten meetings with potential new referrers per week

One fax bomb per month to key referral sources

Fifteen telephone calls per day

Five referrals received per week

Coordinates outreach meetings for other key staff including General Manager, Residency Counselor, and Relocation Specialist.

Provides direct sales backup for Community Residency Counselor, answering telephone inquiries, scheduling visits, conducting tours and closing sales as needed when Community Residency Counselor is not available.

Knows and consistently uses a customer‑oriented selling approach.

Provides alternate weekend coverage.

Participates with Residency Counselor and Relocation Specialist on development of effective sales and marketing plans drawing on information from analysis of the competitive environment.

Updates key competitor evaluation and price surveys semi‑annually.

Compliance and Safety

Follows all emergency procedures.

Understands all safety practices and procedures.

Communication Skills

Exhibits excellent customer service and public relations skills.

Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team‑oriented.

Displays patience, tact, enthusiasm and a cheerful disposition.

Promotes the community in a positive manner and effectively communicates Solutions Advisor Managed Community values to Residents, families, visitors, and Associates.

Excellent customer service and public relations skills.

Cheerful personality.

Keends desire to serve seniors.

Five years sales/marketing experience with a proven track record.

Effective problem‑solving skills.

Creative approach to goals and problems.

Experience working with seniors.

Demonstrates proficiency in Microsoft Office and other marketing‑related software.

Proven record of identifying and developing professional referral sources.

Requirements

Spends at

least 30%

of time on travel to referral sources in market area.

Physical Requirements

Mayspend as much as

30%

of time on travel to referral sources in market area.

Miscellaneous

May be required to work weekends and holidays as assigned.

May be required to work on shifts other than the one for which hired.

Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses.

Could be subject to hostile and emotionally upset Residents due to mental status.

Background, criminal, and drug tests may be required.

May be asked to submit to random drug test during employment.

May have their picture taken and image used in social media or community advertising.

May be video recorded from devices installed by families in residents’ apartments.

Benefits

Medical, Dental and Vision benefits

Company‑paid Life Insurance and Voluntary Disability

Paid Time off and Holidays

401(k) Retirement Savings Plan

Equal Employment Opportunity
This community is managed by AgeWell Senior Living and is an E.O.E.

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