Director of PaidMedia
We’re partnering with Harley-Davidson, an iconic, globally recognized consumer brand with deep heritage and one of the most emotionally connected customer bases in its category. The business operates through a dealer-driven model, requiring tight alignment between national marketing strategy and local execution.
The company is currently evolving its marketing approach, moving from a historically performance-heavy model to a more integrated, full-funnel strategy that better connects brand storytelling with measurable business outcomes.
The Opportunity
This is a critical role in modernizing how media drives growth.
Today, media has been heavily focused on lower-funnel performance metrics. The opportunity is to build a more balanced, full-funnel media strategy, one that supports brand building while still delivering measurable results at the dealer level.
You will play a central role in connecting national campaigns to local impact, while helping the organization think differently about measurement, attribution, and media effectiveness.
What You’ll Do
- Lead the development and execution of a full-funnel media strategy across digital, social, search, programmatic, and video
- Manage and optimize a significant media investment, ensuring both efficiency and impact
- Translate brand and product priorities into clear, actionable media plans
- Connect national media efforts to dealer-level outcomes and performance
- Evolve attribution and measurement approaches to better capture long‑term and full‑journey impact
- Partner closely with brand, creative, retail, and analytics teams to deliver integrated campaigns
- Lead external agency partners and ensure strong strategic and executional alignment
What Success Looks Like
- Media strategy evolves from primarily lower‑funnel to true full‑funnel orchestration
- Improved ability to connect media investment to both brand and business outcomes
- Stronger alignment between national campaigns and dealer‑level performance
- More sophisticated use of data, testing, and measurement
- Cross‑functional teams operate in a more integrated and collaborative way
- Media becomes a strategic driver of growth, not just a support function
Ideal Background
- 10–15+ years of experience in paid media, performance marketing, or integrated media strategy
- Experience managing large‑scale media budgets
- Deep expertise across modern media channels and platforms
- Strong understanding of full‑funnel strategy and attribution models
- Experience working within complex or distributed business models (dealer, retail, franchise, etc.)
- Background in either in‑house brand environments or leading agencies
Who Thrives Here
- Strategic thinkers who are also hands‑on problem solvers
- Individuals comfortable navigating ambiguity and change
- Leaders who collaborate effectively across teams and functions
- People who balance data‑driven thinking with practical execution
Why This Role
- Opportunity to help build a modern media function within an iconic brand
- High‑impact role with visibility across marketing and leadership
- Chance to shape how media contributes to both brand and business growth
- A role that blends strategy, analytics, and execution