Overview
As the Director, Media Strategy, you will lead the development and execution of full-funnel, data-driven media strategies across the Champs banner. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across these banners in North America.
Responsibilities
Global Media Strategy & Execution
- Lead the development and implementation of integrated media strategies for Champs.
- Own the media budget for Champs, ensuring optimal allocation and ROI across the entire funnel.
- Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
- Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
Audience & Data-Driven Planning
- Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
- Partner with the digital teams to track KPIs, triangulate performance, and refine strategies in real time.
- Champion an audience-first approach to planning, activation, and measurement.
Cross-Functional & Agency Leadership
- Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
- Manage media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
- Collaborate with in-house and external partners to ensure seamless execution of 360° campaigns.
Innovation & Future Readiness
- Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
- Pilot new platforms, new first-to-market opportunities, and ad tech solutions to expand reach and engagement.
- Lead media transformation initiatives that enhance agility, efficiency, and impact.
- Uncover and unlock incremental business value through media partnerships.
Team Leadership & Influence
- Lead and mentor a high-performing media team, fostering a culture of collaboration, creativity, and accountability.
- Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
- Present media performance and strategic recommendations to executive stakeholders with clarity and influence.
Qualifications
What You’ll Bring
- 10+ years of experience in global media strategy, planning, and investment—ideally in retail or high-growth consumer categories.
- Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
- Proven success leading full-funnel media campaigns across multiple banners/brands.
- Deep knowledge of traditional, digital, and emerging media platforms.
- Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
- Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
- Exceptional leadership, communication, and stakeholder management skills.
- A passion for innovation, a bias for action, and a track record of driving measurable business growth through media.
Benefits
The annual base salary range is $150,000-$170,000. This role is also eligible to receive short‑term incentives that align with individual and company performance.
- Employee Discount
- Paid Time Off
- Medical | Dental | Vision Coverage
- 401(k) | Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture