Waldorf Astoria Atlanta Buckhead is looking for a Director of Sales & Marketing to join the leadership team at this gorgeous Atlanta property! Located in one of Atlanta's most prestigious neighborhoods, this 42‑story tower has over 200 rooms (127 guest rooms plus residences), over 10,000 square feet of meeting space, a lavish 15,000 square foot Spa, and 3 food and beverage outlets. This includes the 3‑meal restaurant, bar, and in‑room dining.
What will I be doing?
In this role, you will report directly to the General Manager. As the Director of Sales & Marketing, you will be responsible for overseeing commercial strategies for your hotel and for improving the performance of the asset by aligning strategy with business processes. You will facilitate the delivery of the Americas Commercial Operating Model and work closely with the Hilton Commercial Services organization, which drives sales, revenue, marketing, catering, and events.
Strategy
- Produce your hotel’s Annual Multi‑Year Commercial Strategy Plan in partnership with on‑property leaders and regional support.
- Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves.
- Direct accountability for setting the strategy and delivery of your hotel’s revenues including group rooms, banquets, catering, business transient and leisure transient.
- Work with Commercial Leadership to ensure that Business Review Guidelines (current to +5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share.
- Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e‑Commerce teams to ensure online hotel content is accurate and effective.
- Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
- Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets.
- Develop and execute departmental expense budget and forecasts.
- Develop and maintain detailed and real‑time knowledge of all competitor and market activity.
- Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program).
Leadership
- Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for the hotel. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies.
- Contribute to annual Commercial Cadence communication regarding current realities of performance and performance drivers on a monthly, quarterly, and semi‑annual basis.
- Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools.
- Responsible for recruiting and retaining all sales and marketing roles.
- Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
- Conduct performance review for all direct reports and provide feedback for dotted line reports, including but not limited to:
- Group Sales
- Business Transient Sales
- Leisure Sales
- Catering Sales
- Marketing
- Facilitate and lead in a culture that is aligned with Hilton’s DEI and ESG enterprise goals.
Ownership, Customer, and Stakeholder Relations
- Own performance and commercial activity reporting for the hotel (i.e., performance status communication and response plans).
- In concert with AVPs, Regional Commercial Director and General Manager(s), present commercial strategies to key business partners and ownership groups, ensuring transparency and relevance in articulating commercial performance targets and potential gaps or upside.
- Liaise with Hilton Worldwide Sales, regional support and brand teams.
- Build strong relationships with CVB, community influencers and third‑party travel partners.
- Maintain high level of engagement with customers from all sales segments.
- Support the team’s high‑impact site visits and pre‑convention meetings.
- Support of sales managers’ sales travel into feeder markets.
What are we looking for?
- Hotel Sales, Catering or Marketing Experience.
- Leadership management Experience.
- Ability to travel.
- Experience in hotel management, or related industry, essential.
- Highly professional presentations and communication (oral and written) skills.
- Proficiency with standard Microsoft Office.
- Ability to perform critical analysis.
Preferred capabilities and distinctions
- Four‑year college degree preferred.
- Adaptable experience with business strategy, business planning, and business plan development.
- Ability to speak multiple languages.
- Multiple Brand experience.
Benefits
- Medical Insurance Coverage – for you and your family.
- Mental health resources including Employee Assistance Program.
- Best‑in‑Class Paid Time Off (PTO).
- Go Hilton travel program: 100 nights of discounted travel.
- Parental leave to support new parents.
- 401(k) plan and company match to help save for your retirement.
- Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount.
- Debt‑free education: access to a variety of educational credentials through Guild Education partnership.
- Career growth and development.
- Recognition and rewards programs.
Schedule: Full‑time
Brand: Waldorf Astoria Hotels & Resorts
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