What You Will Do
Strategy & Leadership
- Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives.
- Lead, mentor, and scale a high-performing influencer team.
- Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.
Creator Partnerships & Execution
- Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
- Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.
- Build professional creator relationships based on trust, creativity, and measurable performance.
Campaign Management
- Own end-to-end execution: briefing, content review, approval, tracking, and optimization.
- Coordinate product seeding, sample scripts, and content enablement.
- Partner with Product Marketing to craft tailored messages for each vertical audience.
Performance & Analytics
- Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.
- Maintain a performance dashboard.
- Report weekly and monthly insights, learnings, and recommendations.
Cross-Functional Collaboration
- Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.
- Collaborate with Marketing Team for testimonial and case-study content.
- Work with Legal on contracts, compliance, usage rights, and disclosures.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 7+ years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
- Proven experience leading a team.
- Strong negotiation and long-term partnership-building skills.
- Deep understanding of content performance levers.
- Strong analytics, project management, communication, and cross-functional skills.
- Ability to leverage AI to enhance work efficiency.
What We Offer
- Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
- Competitive Compensation: $140K-$185K base salary+performance bonus+Equity.
- Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
- Retirement Planning: 401(k) plan for full time employees with company matching.
- Paid Time Off: Unlimited PTO, plus 13 paid holidays.
- New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
- Hybrid Office: Minimum of 3x in office per week.
- Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
- Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Disclaimer : Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
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