4 days onsite in Springfield New Jersey.
Overview
- A bridal brand is seeking a Director of Social Media & Content to lead strategy and execution across the brand portfolio.
- This role blends high-level strategic leadership with hands‑on content direction and storytelling.
- The position owns the full social ecosystem, including strategy, content execution, analytics, and community engagement.
- The role supports both B2B and B2C objectives through brand storytelling, engagement, and conversion.
- This position reports to the Director of Marketing and partners with Brand Marketing, Digital Marketing/Paid Advertising, Events, PR, Sales, Digital Product and Engineering, and Creative.
- The role oversees a Social Media team of four.
Key Responsibilities
- Lead the strategic direction for social media and content across the brand portfolio.
- Build and scale an always‑on content engine.
- Guide content creation and storytelling across platforms.
- Oversee performance analytics and apply insights to improve outcomes.
- Manage community engagement and maintain a culturally relevant brand presence.
- Partner cross‑functionally to drive awareness, engagement, conversion, and business impact.
- Lead and develop a team while remaining hands‑on in content capture, shooting, and editing when needed.
- Support content capture at photoshoots, trade events, fittings, appointments, and brand events.
- Balance messaging across B2C bride engagement, B2B retailer/trade marketing, and influencer partnerships.
Qualifications
- Ability to build an always‑on content engine.
- Strong channel expertise across the social landscape with strategic and tactical depth.
- Experience directing a team while also being hands‑on in content production.
- Knowledge of social media and influencer marketing.
- Understanding of luxury positioning.
- Passion for bridal storytelling.
- Experience developing, managing, and growing teams.
- Strong leadership skills and ability to mentor direct reports.
- Open to a variety of backgrounds with the right mix of leadership and functional expertise.