Job Summary (Primary Function)
- Lead development and execution of integrated HCP marketing initiatives for Opzelura in vitiligo, focusing on content development, media strategy, and field sales collaboration.
- Drive awareness, education, and adoption of Opzelura among healthcare providers through insight-driven campaigns; partner with cross-functional teams and field sales to deliver measurable business impact.
Key Responsibilities (Essential Functions of the Job)
- Lead HCP-focused marketing strategies to drive awareness, education, and adoption of Opzelura.
- Own HCP media strategy and execution across digital, point of care, and programmatic channels; optimize based on performance.
- Partner with creative and media agencies to develop insight-driven campaigns and content for target HCP audiences.
- Oversee creation, refinement, and deployment of HCP promotional materials for the salesforce.
- Manage day-to-day agency relationships (timelines, budgets, performance tracking).
- Collaborate cross-functionally with Medical, Legal/Regulatory (MLR), Market Access, Sales, and others for aligned and compliant execution.
- Lead the MLR review process for HCP materials (speed, compliance, strategic intent).
- Partner with the salesforce to gather field insights and ensure actionable, field-impactful strategies.
- Oversee sample strategy and management for compliant patient starts.
- Analyze campaign/media performance and continuously optimize strategy and execution.
- Build knowledge of the vitiligo market, segments, competitive landscape, and emerging therapies.
- Facilitate knowledge sharing and best practices across the brand team and organization.
- Perform company business in accordance with regulations and company policies.
Qualifications
- BA/BS required; degree in life sciences, business, or related field (preferred).
- Relevant pharmaceutical/biotechnology experience; dermatology or autoimmune disease focus preferred.
- Experience working with external vendors day-to-day; ability to manage multiple priorities and timelines.
- Strong leadership; ability to manage projects autonomously.
- Strong communication, presentation, analytics, and strategic skills.