At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Key Responsibilities
- Lead and develop a high‑performing Regional Demand Center team across North America.
- Define clear roles, responsibilities and performance expectations within the RDC.
- Foster a culture of operational excellence, accountability and continuous improvement.
- Build capabilities across campaign execution, demand operations and performance optimization.
- Own the North America RDC operating model, ensuring efficient and scalable campaign execution.
- Translate global demand generation strategies into actionable regional plans.
- Balance standardization with regional customization to maximize pipeline impact.
- Establish clear intake, prioritization and delivery processes for campaign execution.
- Oversee end‑to‑end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners).
- Ensure campaigns are delivered on time, at scale and aligned to regional priorities.
- Maintain high standards of execution quality and consistency.
- Partner with Field Marketing to support regional programs and account‑based initiatives.
- Align RDC output to Sales priorities including territory and segment plans, key account coverage and pipeline generation and acceleration goals.
- Ensure effective lead management, routing and follow‑up processes.
- Partner with Sales and BDR teams to improve conversion and pipeline velocity.
- Define and track key performance metrics including pipeline generated and influenced, conversion rates across the funnel, campaign performance and ROI.
- Use data and insights to continuously optimize campaign effectiveness.
- Establish feedback loops between regional teams and global demand generation.
- Partner closely with Global Demand Generation, Field Marketing, Product Marketing, Marketing Operations, Sales and BDR leadership to ensure alignment and execution.
- Act as the regional voice of execution, providing insights to improve global programs.
- Build and optimize scalable processes for campaign intake and prioritization, execution workflows, reporting and performance tracking.
- Ensure effective use of marketing automation and CRM systems.
- Identify and address bottlenecks in the demand generation engine.
Required Qualifications
- Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field.
- 10‑12+ years of B2B marketing experience, preferably in technology organizations.
- Proven experience in demand generation, campaign operations or marketing operations.
- Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model.
- Strong understanding of pipeline generation, lead management and funnel metrics.
- Experience managing and developing teams in a fast‑paced, high‑volume environment.
- Familiarity with marketing automation platforms (Marketo, Sixth Sense, etc.) and CRM systems (Salesforce).
Core Skills & Competencies
- Demand Generation Expertise: deep understanding of campaign execution and pipeline creation.
- Operational Excellence: strong process design and execution discipline.
- Data‑Driven Mindset: ability to analyze performance and drive continuous improvement.
- Systems Thinking: ability to design scalable, repeatable demand generation processes.
- Collaboration & Influence: effective cross‑functional partnership across global and regional teams.
- Communication Skills: clear and concise communication with stakeholders at all levels.
- Execution at Scale: ability to deliver high‑quality output in a fast‑paced environment.
Preferred Qualifications
- Experience in SaaS, AI, cybersecurity or enterprise technology environments.
- Experience working in global, matrixed organizations.
- Familiarity with ABM models.
- Experience supporting multi‑region or multi‑segment campaign execution.
What Success Looks Like
- Seamless execution of global campaigns adapted effectively for North America.
- Measurable contribution to pipeline generation and conversion.
- Strong alignment with Sales and Field marketing priorities.
- Scalable, efficient RDC operations with clear processes and accountability.
- Continuous improvement in campaign performance and ROI.
- High‑performing, engaged RDC team delivering consistent results.
Equal Employment Opportunity statement: It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting
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