The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for Asthma indications in the U.S. This highly visible role requires a forward‑looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross‑functional and alliance teams to advance the products growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.
A Typical Day Might Look Like
- Leading the HCP marketing strategy for the Asthma indication, ensuring full integration with the broader brand strategy.
- Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
- Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
- Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
- Driving strong cross‑functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
- Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
- Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
This Role Might Be For You If You
- Combine strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
- Have a proven track record of leadership and influence across organizational levels.
- Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences, both technical and non‑technical, including senior executives.
- Excel in execution and project management within a fast‑paced, dynamic, and competitive marketplace.
- Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
- Thrive in cross‑functional and alliance settings, effectively shaping collaboration, alignment, and decision‑making.
- Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
- Are disciplined in managing budgets and resources aligned to strategic objectives.
To be considered for the role, we expect you to have a Bachelors degree (required); MBA strongly preferred. We are also seeking 10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas. It is preferred to have Respiratory and/or Immunology experience. You should also be onsite in Sleepy Hollow, NY 4 days a week and willing to travel up to 30% of the time.
Benefits include health and wellness programs (medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (including military and parental leave) for eligible employees at all levels.
Regeneron is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
Salary Range (annually)
$157,200.00 - $256,600.00
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