Our client is the a leading B2B SaaS platform built for roofing and contracting businesses. They're looking for a Senior Marketing Manager to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You'll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.
This hands-on role is ideal for a skilled marketer who's eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.
Core Responsibilities
- Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.
- Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
- Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle - from awareness and conversion to retention and loyalty
- Collaborate with product management to define positioning, messaging, and launch plans
- Analyze performance data to make fast, informed decisions and continuously improve ROI
- Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
- Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions
- Coach, mentor, and raise the bar for junior team members and colleagues
What We're Looking For
- 7+ years B2B marketing experience, ideally in SaaS
- Deep understanding of demand generation, GTM strategy, and sales alignment
- Proven track record of pipeline and revenue growth contribution
- Leadership presence with the ability to motivate and hold people accountable
- Takes ownership of outcomes, not just activities
- Sets high standards for performance and execution
- Continuously seeks ways to improve results, efficiency, and impact
- Self-motivated, comfortable operating with ambiguity
- Strong project management and prioritization skills
- Prior experience managing budgets, vendors, or small teams
- Background marketing to SMBs or owner-operated businesses
- Experience in construction tech, FSM, home services, or trades SaaS
- Familiarity with PE-backed SaaS environments