Senior Marketing Manager

80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.

Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They’re looking for a Senior Marketing Manager in Chicago to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You’ll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.

This hands-on role is ideal for a skilled marketer who’s eager to showcase their leadership skills, sets a high bar for performance, and holds themselves and others accountable to measurable results.

Core Responsibilities

Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, etc.

Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment

Identify opportunities to optimize full-funnel marketing engine across the entire customer lifecycle – from awareness and conversion to retention and loyalty

Collaborate with product management to define positioning, messaging, and launch plans

Analyze performance data to make fast, informed decisions and continuously improve ROI

Deliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes

Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions

Coach, mentor, and raise the bar for junior team members and colleagues

What we’re looking for

7+ years B2B marketing experience, ideally in SaaS

Deep understanding of demand generation, GTM strategy, and sales alignment

Proven track record of pipeline and revenue growth contribution

Leadership presence with the ability to motivate and hold people accountable

Takes ownership of outcomes, not just activities

Sets high standards for performance and execution

Continuously seeks ways to improve results, efficiency, and impact

Self-motivated, comfortable operating with ambiguity

Based in or near Chicago (3-5 days in office)

Strong project management and prioritization skills

Prior experience managing budgets, vendors, or small teams

Background marketing to SMBs or owner‑operated businesses

Experience in construction tech, FSM, home services, or trades SaaS

Familiarity with PE‑backed SaaS environments

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