Vice President, Brand Marketing
TTI Consumer Power Tools, Inc. has an opening in its Anderson, SC office for a Vice President, Brand Marketing. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.
About TTI Consumer Power Tools, Inc
TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID®, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.
Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas, ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.
This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.
Primary Responsibilities
- Define and execute a comprehensive brand strategy aligned to business growth objectives
- Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels
- Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization
- Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution
- Build and develop a high-performing marketing organization, with a focus on leadership and talent development
- Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes
- Champion a consumer-centric approach across all marketing initiatives
- Other duties as assigned
Requirements
- 12+ years of progressive marketing leadership experience, including executive-level roles
- Proven success in digital transformation, performance marketing, and brand building
- Strong analytical mindset with experience leveraging data to drive strategy and growth
- Background in power tools, consumer durables, industrial, or related industries preferred
- Demonstrated ability to lead, coach, and develop high-performing marketing teams
Knowledge, Skills And Abilities
- Digital-first, data-driven mindset
- Strong business and financial acumen
- Ability to balance long-term brand building with short-term performance objectivesExecutive presence with the ability to influence cross-functional stakeholders
- Inspiring leadership style with a track record of building high-performing teams
Total Rewards
- Competitive wages, bonus program and a comprehensive benefits package, including:
- Medical, dental, and vision coverage
- Company Vehicle/Allowance
- 401(k) with company contribution
- Tuition assistance
- Paid Time Off and company holidays