Position Summary
As leader of the Italian Marketing Department, reporting directly to the General Manager, you will actively handle the following missions.
Responsibilities
- Increase traffic in both Physical and Online Stores.
- Develop and implement an integrated marketing strategy to increase market share and brand awareness across three core areas:
Communications, PR & Events
- Develop and execute comprehensive full-funnel media and advertising strategies for the Sephora brand and co-branded campaigns with partner brands.
- Create and implement effective social media strategies for Sephora Italy’s local social channels (Facebook, Instagram, TikTok, Pinterest, and YouTube).
- Lead and direct PR and digital PR strategies to ensure a strong presence and maintain relevance in the Italian market.
- Establish and manage influencer collaborations to preserve an authentic tone of voice and maximize reach and impact.
- Develop and consistently implement original content across all platforms.
- Plan and manage sponsorships, branded events, and large‑scale consumer activations.
- Manage and allocate the marketing budget across various projects to achieve country‑specific goals.
CRM
- Cultivate and strengthen the existing loyal customer base to ensure optimal customer experience and maximize customer lifetime value.
- Expand the loyalty program through increased enrollment and implement targeted initiatives to reduce inactivity and customer churn.
- Develop and implement commercial plans and targeted actions to optimize customer behavior within each segment, focusing on maximizing ROI.
- Analyze and monitor customer data, sharing pertinent insights with key internal stakeholders to inform strategic decisions and initiatives.
Retail Marketing
- Ensure flawless execution of in‑store visual merchandising to create a clear customer journey and maximize sales and conversion rates.
- Develop and implement special in‑store activations for key promotional periods.
Qualifications
- 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably in the retail industry.
- Proven ability to develop and implement strategic and successful marketing plans.
- Excellent project management skills with the ability to handle multiple projects simultaneously.
- Proven leadership skills with experience managing and developing a team.
- Excellent communication and collaboration skills to work effectively with internal teams and external partners.
- Strong analytical skills to monitor and report on marketing performance and initiatives.
- Up‑to‑date knowledge of market trends and the competitive landscape.
Success in the Role
By staying results‑oriented and proactive in this fast‑paced and dynamic environment, you’ll contribute to the success of Sephora.
Benefits
- Community: authenticity is embraced, and the strength of our differences fuels our collective spirit.
- Working Environment: modern offices with break/relax areas for your well‑being in the center of Milan, including annual convention, team‑building activities, etc.
- Work‑life Balance: smart working and flexible hours.
- Culture of empowerment, learning & growth: you will have the tools, space and opportunity to learn, innovate and lead.
- Meaningful Rewards: competitive tailored welfare offers, free beauty product gifts and access to discounts on Sephora and LVMH products.
- Work that brings fulfillment: from delighting clients every day to inspiring our industry at large, every action makes a difference.
- Sephora Stands: positive social and environmental impact activities organized by our “Sephora Stands” committee.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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