Senior Manager of Channel Strategy – Partner Marketing Experiences
We’re looking for a strategic, data‑driven Senior Manager of Channel Strategy to join our Partner Marketing Experiences team. In this role you’ll own how we reach and engage our partner audience—ensuring our communications respect the partner’s time, solve their unique challenges, and build a lasting sense of community.
What You’ll Do
- Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels.
- Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution.
- Contribute to messaging frameworks and positioning when needed, bringing a PMM sensibility to how content is packaged and delivered across channels.
- Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non‑fragmented voice to our partners.
- Translate AI‑synthesized channel performance data into optimization strategies, adopting a "fail-fast" mentality.
- Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they’re configured, integrated, and operating effectively.
- Stay ahead of industry trends, AI‑powered tools, and platform innovations to bring fresh thinking to our channel approach.
- Drive the team’s AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches.
- Serve as the Ethical Guardian of AI‑driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the "Salesforce touch" that an algorithm might overlook.
What We’re Looking For
- 6‑8+ years of marketing experience, with a strong focus on channel strategy and distribution.
- Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) — including segmentation, automation, A/B testing, and performance analysis.
- Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale.
- Strong analytical skills with the ability to translate data into clear, actionable insights.
- Comfort operating in a fast‑moving, ambiguous environment — you make real‑time calls, pivot quickly, and keep campaigns on track under pressure.
- Excellent stakeholder management skills — you can coordinate across teams while influencing without authority.
- Ability to "Learn Out Loud" by experimenting with new tools and documenting wins for the team.
- A track record of experimenting with "un‑automatable" marketing tactics — like surprise‑and‑delight moments or high‑touch community building — that defy standard digital patterns.
Why Join Us
You’ll be part of a high‑impact team shaping how Salesforce engages its partner ecosystem at scale—think 60K+ partner sends and some of the most high‑profile moments on the Salesforce calendar, including Partner Summit, TDX, and Dreamforce. This role lets you combine strategy and execution, giving you the space to innovate and directly shape the partner experience.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via the Accommodations Request Form.
EEO Statement
Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What that means exactly is that at Salesforce we believe in equality for all. We believe we can lead the path to equality in part by creating a workplace that is inclusive and free from discrimination. Any employee or potential employee will be assessed on merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. Compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education are also based on merit.
Benefits & Compensation
In the United States, compensation offered will be determined by factors such as location, job level, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock‑purchase program. Compensation typically ranges from $143,400 to $216,900 annually; in select cities within the San Francisco and New York City metropolitan areas, the range is $172,200 to $236,700 annually. The range represents base salary only and does not include company bonus, incentive, equity, or benefits. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider qualified applicants with arrest and conviction records. We believe in equitable compensation practices that reflect the dynamic nature of labor markets across regions.
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