About the Role
We are looking for a strategic, data‑driven Senior Manager of Channel Strategy to join our Partner Marketing Experiences team. In this role you will own how we reach and engage our partner audience, ensuring our communications respect the partner’s time, solve their unique challenges, and build a lasting sense of community. You will combine analytical thinking with creative instinct to continuously optimize partner communications and keep our martech stack running at peak performance.
What You’ll Do
- Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels.
- Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution.
- Contribute to messaging frameworks and positioning, bringing a PMM sensibility to how content is packaged and delivered across channels.
- Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non‑fragmented voice to our partners.
- Translate AI‑synthesized channel performance data into optimization strategies, adopting a “fail fast” mentality.
- Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they are configured, integrated, and operating effectively.
- Stay ahead of industry trends, AI‑powered tools, and platform innovations to bring fresh thinking to our channel approach.
- Drive the team’s AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches.
- Serve as the Ethical Guardian of AI‑driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the Salesforce touch that an algorithm might overlook.
What We’re Looking For
- 6–8+ years of marketing experience, with a strong focus on channel strategy and distribution.
- Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) — including segmentation, automation, A/B testing, and performance analysis.
- Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale.
- Strong analytical skills with the ability to translate data into clear, actionable insights.
- Comfort operating in a fast‑moving, ambiguous environment — you make real‑time calls, pivot quickly, and keep campaigns on track under pressure.
- Excellent stakeholder management skills — you coordinate across teams while influencing without authority.
- Ability to “Learn Out Loud” by experimenting with new tools and documenting wins for the team.
- A track record of experimenting with “un‑automatable” marketing tactics — like surprise‑and‑delight moments or high‑touch community building — that defy standard digital patterns.
Why Join Us
You will be part of a high‑impact team shaping how Salesforce engages its partner ecosystem at scale, influencing 60,000+ partner sends and high‑profile moments such as Partner Summit, TDX, and Dreamforce. This is a role where strategy meets execution, giving you space to innovate and shape the partner experience directly.
Accommodations
If you need a reasonable accommodation during the application or recruiting process, please submit a request via Salesforce’s Accommodations Request Form.
Equal Opportunity Employment
Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants. We assess candidates on merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other protected classifications.
Compensation & Benefits
Base salary for this position ranges from $143,400 to $216,900 annually (or $172,200 to $236,700 in select SF and NYC markets). It does not include bonus, equity or additional benefits. Benefits include medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
AI in Recruiting
Salesforce uses artificial intelligence tools to assist recruiters in assessing candidates’ resumes and qualifications, but human decision makers ultimately make all hiring decisions.
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