Position Summary
The Director of Graphic Design and Photography plays a pivotal role in shaping the program's image and fostering engagement through innovative content creation, particularly focused on Recruiting and Social Media initiatives. This position encompasses a dynamic blend of responsibilities, including graphic design, smartphone videography, photography, and strategic collaboration with the womens basketball Director of Creative Video and the Cal Athletics Marketing & Creative Departments. The Director of Creative Content is directly in charge of curating a captivating visual identity for the team, extending from social media and marketing efforts to recruitment endeavors.
Responsibilities
- 35% – Oversee visual aspects for recruiting prospective student-athletes. Create captivating graphics tailored for recruiting purposes, showcasing the achievements, values, and opportunities of Cal Women’s Basketball. Direct dynamic photoshoots, producing compelling visuals that elevate recruitment efforts for unofficial and official visits. Understand creative aspects are compliant with NCAA rules and regulations in conjunction with our coaching staff and Intercollegiate Athletics Compliance Recruitment & Eligibility Coordinator.
- 30% – In collaboration with Director of Creative Video, will oversee the creative and visual design of the women’s basketball program in collaboration with Cal Athletics Departments, including but not limited to Marketing, Creative, Communications, Ticketing, etc. Plan and create intercollegiate athletics specific visual solutions to communications problems in support of the operational and strategic aspects of the Women’s Basketball program. Finds the most effective way to get intercollegiate athletics messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques. Take photos of the team during photo shoots, practices, and games.
- 25% – In conjunction with Cal Athletics Marketing, Creative, Communications, and digital teams, develop and coordinate social media efforts for Women’s Basketball team. Deliver compelling stories and content that maximize reach, engagement, and impact for the Women’s Basketball brand on a local and global scale. Coordinate content and the maintenance of Women’s Basketball social media accounts (i.e. community management, promotional sweepstakes, analytics) with the goal of growing and engaging our social media community.
- 5% – Analyze and implement new or revised standard operating procedures and guidelines for area of responsibility. Ensure all materials adhere to brand identity and guidelines of Cal Athletics. Maintain consistent style, themes, and marketing strategies for all Women’s Basketball creative content.
- 5% – Other duties as assigned, including professional development.
Required Qualifications
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Lightroom, and Premiere Pro.
- Strong understanding of graphic design principles, typography, color theory, branding, and visual storytelling.
- Knowledge of digital photography techniques, lighting, composition, and photo editing workflows.
- Ability to capture high-quality photo and video content for marketing, branding, social media, and event coverage.
- Experience managing projects from concept development through final production while meeting deadlines.
- Strong organizational skills with the ability to prioritize multiple projects in a fast‑paced environment.
- Knowledge of social media content creation and platform‑specific visual best practices.
- Ability to maintain brand consistency across print, digital, web, and multimedia materials.
- Experience preparing files for print production and digital publishing.
- Strong attention to detail, creativity, and problem‑solving skills.
- Knowledge of current design trends, photography styles, and emerging creative technologies.
- Ability to work independently while exercising sound judgment and initiative.
- Strong written and verbal communication skills.
- Ability to adapt quickly to changing priorities and creative direction.
- Experience with motion graphics, video editing, and multimedia storytelling preferred.
- Knowledge of camera equipment, lenses, audio equipment, and studio or on‑location shooting environments.
- Ability to work evenings, weekends, and travel as needed for events, games, or special projects.
- Thorough knowledge of program activity and best practices.
- Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listener.
- Highly effective verbal and written communication skills in the English language.
- Proficiency in the use of basic computer applications relevant to job duties.
Education / Training
- Bachelor's degree in related area and/or equivalent experience/training.
Salary & Benefits
Comprehensive benefits package offered by the University of California, Berkeley. Refer to the University of California’s Compensation & Benefits website.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. The range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs.
The budgeted annual salary or hourly range that the University reasonably expects to pay for this position is $82,800 - $85,000.
- This is a 100% FTE position (40 hours/week).
- This is a full‑time (40 hours/week) Career position eligible for full UC benefits.
Mandated Reporter
This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.
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