Director of Graphic Design and Photography (7455C) 86413

Director of Graphic Design and Photography (7455C) #86413

Application Review Date
The First Review Date for this job is June 10, 2026

Position Summary
The Director of Graphic Design and Photography plays a pivotal role in shaping the program’s image and fostering engagement through innovative content creation, particularly focused on recruiting and social media initiatives. This position encompasses a dynamic blend of responsibilities, including graphic design, smartphone videography, photography, and strategic collaboration with the women’s basketball Director of Creative Video and the Cal Athletics Marketing & Creative Departments. The Director of Creative Content is directly in charge of curating a captivating visual identity for the team, extending from social media and marketing efforts to recruitment endeavors.

Responsibilities

35% – Oversee visual aspects for recruiting prospective student‑athletes. Create captivating graphics tailored for recruiting purposes, showcasing achievements, values, and opportunities of Cal Women’s Basketball. Direct dynamic photoshoots, producing compelling visuals that elevate recruitment efforts for unofficial and official visits. Ensure compliance with NCAA rules and regulations in conjunction with coaching staff and Intercollegiate Athletics Compliance Recruitment & Eligibility Coordinator.

30% – Collaborate with Director of Creative Video to oversee the creative and visual design of the women’s basketball program with Cal Athletics Departments, including Marketing, Creative, Communications, Ticketing, etc. Plan and create intercollegiate athletics specific visual solutions to communication problems supporting the operational and strategic aspects of the Women’s Basketball program. Use color, type, illustration, photography, animation, and print and layout techniques to convey messages. Take photos of the team during photo shoots, practices, and games.

25% – Work with Cal Athletics Marketing, Creative, Communications, and digital teams to develop and coordinate social media efforts for Women’s Basketball team. Deliver compelling stories and content to maximize reach, engagement, and impact for the Women’s Basketball brand locally and globally. Coordinate content and maintain Women’s Basketball social media accounts (community management, promotional sweepstakes, analytics) to grow and engage the social‑media community.

5% – Analyze and implement new or revised standard operating procedures and guidelines for the area of responsibility. Ensure all materials adhere to brand identity and guidelines of Cal Athletics and maintain consistent style, themes, and marketing strategies for all Women’s Basketball creative content.

5% – Perform other duties as assigned, including professional development.

Required Qualifications

Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Lightroom, and Premiere Pro.

Strong understanding of graphic design principles, typography, color theory, branding, and visual storytelling.

Knowledge of digital photography techniques, lighting, composition, and photo editing workflows.

Ability to capture high‑quality photo and video content for marketing, branding, social media, and event coverage.

Experience managing projects from concept development through final production while meeting deadlines.

Strong organizational skills with the ability to prioritize multiple projects in a fast‑paced environment.

Knowledge of social media content creation and platform‑specific visual best practices.

Ability to maintain brand consistency across print, digital, web, and multimedia materials.

Experience preparing files for print production and digital publishing.

Strong attention to detail, creativity, and problem‑solving skills.

Knowledge of current design trends, photography styles, and emerging creative technologies.

Ability to work independently while exercising sound judgment and initiative.

Strong written and verbal communication skills.

Ability to adapt quickly to changing priorities and creative direction.

Experience with motion graphics, video editing, and multimedia storytelling preferred.

Knowledge of camera equipment, lenses, audio equipment, and studio or on‑location shooting environments.

Ability to work evenings, weekends, and travel as needed for events, games, or special projects.

Thorough knowledge of program activity and best practices.

Strong problem‑solving, multi‑tasking, effective listening, and willingness to handle frequent interruptions.

Highly effective verbal and written communication skills in the English language.

Proficiency in the use of basic computer applications relevant to job duties.

Education / Training

Bachelor’s degree in a related area and/or equivalent experience/training.

Salary & Benefits

Annual salary range: $82,800 – $85,000.

Position is 100% FTE (40 hours/week) and eligible for full UC benefits.

Other Information

This is not a visa opportunity. This position does not include sponsorship of a new consular H‑1B visa petition that would require payment of the $100,000 supplemental fee.

This position will be governed by the terms and conditions in the agreement for the Communications, Marketing, and Sales Professionals, represented by the UAW.

Mandated Reporter
This position has been identified as a Mandated Reporter required to report observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. The Employer reserves the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley hires people with conviction histories and reviews information in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Driving Required
Required to hold a valid driver’s license, have a driving record in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.

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