Salary: $70,815.26 - $88,519.08 Annually
Location: Various Locations within the City of El Paso, TX
Job Type: Unclassified (Contract)
Job Number: U
Department: MPO PLNG GRNT
Opening Date: 05/21/2026
Closing Date: 06/02/ :59 PM Mountain
FLSA Status: Exempt
Maximum Number of Applicants: 100
General Purpose
Under general direction, the Public Relations Officer manages public information, marketing, outreach and education, development, and volunteer programs. The officer serves as media spokesperson and government liaison for the assigned department.
Typical Duties
- Participate in developing and communicating strategic initiatives; plan, develop and direct marketing, development, outreach, and education efforts.
- Develop and present comprehensive public education programs for varying audiences; prepare and recommend the purchase of educational materials.
- Oversee volunteer program and provide direction to increase volunteer engagement.
- Plan and organize news conferences and other major announcements.
- Provide public relations support to the Director and staff through talking points, fact sheets, and other activities.
- Maintain relationships with internal and external partners and community donors; uphold and protect brand standards.
- Develop advertising promotional materials, oversee social media presence, and plan events.
- Develop solutions to customer and community concerns; create press releases, media advisories, information flyers, PSAs, and other informational communications.
- Oversee content and development of the department’s website.
- Manage the budget for the marketing and public engagement program.
- Act as media spokesperson and government liaison; respond to media inquiries and proactively disseminate the department’s message.
- Work with the Public Affairs Office on citywide messaging related to the department.
- Supervise assigned personnel—schedule, assign, instruct, guide, and check work; appraise performance; provide training; enforce personnel rules; counsel, motivate, and maintain harmony; interview applicants; recommend hiring, termination, transfers, discipline, or other employee status changes.
Requirements
- Education: Bachelor’s degree or higher in Communications, Journalism, Marketing, Public Relations, or a closely related field.
- Experience: Minimum four (4) years of professional experience in journalism, public relations, or marketing.
- License: Valid Texas Class “C” Driver’s License or equivalent from another state (applicable upon appointment).