Digital Marketing & Marketing Automation Manager (PPC Expert) job at Natran Green Pest Control. Houston, TX.
About the Role
Natran Green Pest Control is seeking a highly skilled Growth Marketing Manager with deep expertise in PPC lead generation and email/SMS automation. This position is ideal for a strategic, data-driven marketer who thrives in a high-performance environment, owns their KPIs, and is passionate about mission-driven brands.
If you love PPC, automation, conversion funnels, and building campaigns that deliver real ROI — this is your role.
DUTIES AND RESPONSIBILITIES
Strategic Planning
- Develop and oversee multi-channel marketing strategies that support organizational objectives, drive customer acquisition, and enhance brand visibility.
PPC MANAGEMENT (CORE REQUIREMENT)
- Own all PPC and paid lead-generation channels (Google Ads, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.).
- Manage and optimize budgets, bids, targeting, keywords, creatives, and landing-page performance.
- Continuously test, optimize, and scale campaigns with a strict focus on ROI, CPL, and conversion rate.
- Deliver weekly KPI reporting with insights and corrective actions.
EMAIL & SMS MARKETING AUTOMATION (CORE REQUIREMENT)
- Build, launch, and optimize automated email and SMS workflows in HubSpot (or equivalent).
- Manage segmentation, A/B testing, delivery optimization, nurture sequences, and lifecycle communication.
- Monitor and report on engagement, conversions, and revenue influence from all campaigns.
Directory & Listing Optimization
- Maintain and optimize directory profiles, including Google Business Profile, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.
- Ensure accuracy, consistency, and reputation management across platforms.
Content Creation & Asset Development
- Develop brand-aligned content for website pages, landing pages, blogs, flyers, publications, PR pieces, community ads, and print materials.
- Work cross-functionally to ensure messaging is consistent across all channels.
Lead Management, Reporting & Analytics
- Track leads across the full customer journey.
- Identify funnel gaps, recommend improvements, and implement optimizations to increase conversion rates.
- Monitor all KPIs across PPC, email, website performance, directories, and funnels.
- Present weekly, monthly and quarterly performance reports with actionable insights and opportunities.
Collaboration & Compliance
- Partner with cross-department leaders to align marketing initiatives with operational and business goals.
- Ensure all marketing efforts adhere to Natran brand guidelines and any applicable industry regulations.
OVERSIGHT OF OUTSOURCED MARKETING PARTNERS
Supervisory Responsibilities
- Direct and provide feedback to external marketing teams, agencies, freelancers, or content partners.
- Ensure outsourced work meets brand standards, supports strategic objectives, and delivers measurable results.
- Oversight Partner Management includes:
- Social Media: Management of organic and paid social campaigns.
- Website Management: Ensure website updates, SEO optimizations, chatbot functionality, and UX enhancements.
- SEO & AEO Oversight: Strategies to boost rankings, traffic, and performance across search engines and AI-powered search (LLM search). Includes, but is not limited to, reviewing blogs, press releases, content, etc.
- Visual Asset Production: Photography and videography oversight for marketing assets.
EDUCATION & EXPERIENCE REQUIREMENTS
- Minimum 3 years of direct, hands-on PPC management across Google Ads and/or lead-gen platforms.
- Minimum 3 years of experience in HubSpot (or equivalent marketing automation platform).
- Proven success managing six-figure annual PPC budgets with measurable ROI improvements.
- Demonstrated experience creating and optimizing landing pages and funnels.
- Strong working knowledge of Google Analytics, Google Ads, Canva, WordPress (or similar CMS tools).
- Track record of developing strategies that increase brand awareness, market presence, and revenue growth.
KNOWLEDGE, SKILLS, & ABILITIES
- Expert-level understanding of PPC, paid lead generation, and digital performance marketing.
- Strong knowledge of email/SMS automation, segmentation, nurture strategies, and conversion optimization.
- Proficiency with Adobe Creative Suite, Canva, or similar design tools.
- Excellent analytical ability with the skill to turn data into insights and recommendations.
- Strong project management, prioritization, and organizational skills.
- Outstanding verbal and written communication skills.
- High creativity with meticulous attention to detail.
- Knowledge of the green industry and sustainability principles is a plus.
WORK ENVIRONMENT
- Hybrid: remote work with required on-site collaboration.
- Must maintain clear and consistent communication with internal teams and supervisors.
Why Join Natran?
Natran is a values-driven company committed to environmental responsibility, customer trust, and community impact. You will play a major role in shaping how our brand grows, communicates, and connects with customers — and you’ll see your work make a real difference.
Compensation & Perks
- Salary: $55,000 – 75,000 per year
- Health, vision, dental, and life insurance benefits
- PTO & paid holidays
- 401 K
- Flexible schedules
- Employee discounts
- We love building our culture. We host quarterly team events around the city!