As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), applying to this role means applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
Job Description
Key Responsibilities
- Develop and implement go-to-market (GTM) strategies for product launches, aligning with cross‑functional teams to ensure timely and impactful delivery.
- Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
- Act as a key liaison between internal teams and external marketing partners, encouraging teamwork to implement critical initiatives optimally.
Customer Insights and Messaging
- Develop compelling, differentiated messaging and positioning tailored to target markets and audiences.
- Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
- Engage with customers, key opinion leaders (KOLs), and internal team members to capture insights, validate messaging, and improve market positioning.
Campaigns and Lead Generation
- Compose and implement multi‑channel marketing campaigns to drive brand awareness, customer engagement, and lead generation.
- Drive customer onboarding and adoption through targeted marketing efforts, ensuring flawless integration and customer satisfaction.
- Supervise and analyze the performance of marketing campaigns, using data‑driven insights to optimize strategies and improve return on investment.
Teamwork and Sales Enablement
- Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands.
- Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, advise product positioning, and build marketing plans.
- Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention.
Qualifications (Experience)
- Bachelor’s degree in marketing, business, life sciences, or a related field; MBA preferred. 5+ years of experience in product marketing, marketing, or related experience.
- Proven track record of leading successful product launches and driving market adoption in highly technical industries.
- Sophisticated knowledge and expertise in crafting GTM strategies, value propositions, and customer‑centric messaging.
- Strong analytical skills, with experience using data to guide decisions and measure marketing performance.
- Outstanding communication and presentation skills, with experience engaging technical and executive audiences.
- Demonstrated ability to work effectively across regions, cultures, and cross‑functional teams.
Preferred Experience
- Experience in clinical marketing within women’s health and cancer diagnostics, with working knowledge of healthcare provider dynamics and reimbursement in regulated markets.
Travel Requirements
- Domestic and international travel up to 30%.
Equal Employment Opportunity Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Primary Work Location: USA MD - Sparks - 7 Loveton Circle
Salary Range Information: $134,100.00 - $214,500.00 USD Annual
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