As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
Role Summary
The Senior Marketing Manager, Instruments & Informatics is a high-impact, strategic global marketing role for someone who enjoys turning customer insights into growth. You will lead integrated marketing programs that drive demand, adoption, and revenue for instrumentation and informatics solutions, while shaping scalable, multi‑channel campaigns that build pipeline, improve conversion, and strengthen market leadership. In this role, you will work across Product Marketing, Growth Marketing, and Regional Marketing to align positioning, campaigns, and digital experiences across regions. It is an opportunity to make a visible commercial impact by improving pipeline contribution, ROI, and adoption of integrated instrument and informatics solutions.
Key Responsibilities
Go-to-Market & Campaign Leadership
- Develop and execute global go-to-market strategies for instrument and informatics solutions
- Lead integrated, multi-channel demand generation campaigns across digital, events, and field marketing
- Translate product positioning into compelling value propositions, messaging, and customer journeys
- Define segmentation, personas, and targeting strategies to drive engagement and pipeline
Growth Marketing & Demand Generation
- Drive scalable, data-driven marketing programs across web, email, paid media, social, SEO/SEM, and marketing automation
- Optimize lead generation, conversion, and pipeline contribution through continuous testing and performance analysis
- Partner with Sales to improve lead quality, funnel progression, and revenue outcomes
Digital & Integrated Experience
- Own digital campaign orchestration and customer experience across web journeys, landing pages, and conversion paths
- Ensure alignment of instruments, software, and services messaging across all channels
- Support development of integrated solutions positioning to strengthen market differentiation
Product & Portfolio Marketing Partnership
- Partner with Product Marketing to support product launches and lifecycle campaigns
- Translate technical capabilities into customer-centric benefits for scientific and clinical audiences
- Support commercialization of new innovations and growth initiatives
Performance & Insights
- Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)
- Use data, customer insights, and market trends to optimize campaigns and inform strategy
- Manage budgets and prioritize investments to maximize impact
Qualifications
Required
- Bachelor's degree in Life Sciences, Business, or equivalent; MBA preferred
- 8+ years of experience in B2B marketing, preferably in life sciences, instruments, or informatics
- Strong experience in demand generation, digital marketing, and multi-channel campaign execution
- Proven ability to translate customer insights into effective messaging and commercial programs
- Experience supporting product launches and integrated go-to-market strategies
- Data-driven mindset with strong analytical and ROI management skills
- Track record of cross-functional leadership in a global, matrixed environment
- Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools
Preferred
- Experience marketing complex solutions combining instruments, software, and services
- Background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)
Salary and Compensation
$154,100.00 - $246,600.00 USD Annual
Location
USA CA - Milpitas 135
Equal Opportunity Statement
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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