Job Title: US ITP Marketing Lead (Senior Director)
Location: Cambridge, MA
About the job
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Sanofi Specialty Care has pioneered the development and delivery of transformative therapies for patients affected by debilitating diseases for over 30 years. The franchise has a diverse and fast‑growing product portfolio, including industry‑leading products in hemophilia, the first and only approved product (Cablivi) in aTTP and with the launch of Wayrilz in Immune Thrombocytopenia (ITP), expanding rapidly to other under‑served hematologic disorders.
The US ITP Marketing Lead is a newly created leadership role responsible for building on the early launch success of Wayrilz in ITP (the first of Sanofi’s Big 12 assets) by driving commercial strategy and execution and shaping the long‑term disease strategy. This individual will lead a team of talented marketers focused on impactful engagement across HCP and patient audiences for ITP.
This role works in close partnership with Global counterparts and across US functions, including but not limited to Access Strategy, Sales, Medical, Patient Support Services and Insights and Analytics to ensure plans align with US business priorities, the strategic direction for Wayrilz, and overall ITP market dynamics.
Strong executive presence, strategic judgment, and demonstrated ability to lead in a complex, highly matrixed environment are required.
The role reports to the Head of Hematology Marketing, within the US Rare Blood Disorders franchise.
Main Responsibilities
- Lead a high‑performing team of talented marketers focused on impactful engagement across HCP and patient audiences for ITP.
- Design and execute a best‑in‑class approach to the crowded ITP market and ensure differentiation of Wayrilz amongst established players and future entrants.
- Achieve and exceed forecast and revenue targets and design innovative approaches that drive Wayrilz growth in ITP.
- Create, communicate and execute competitive and integrated US marketing plans, enhancing Wayrilz as a treatment choice while proactively addressing patient access and retention.
- Build productive and open relationships with KOLs, patient organizations and payers while identifying customer needs and solutions.
- Leverage advanced analytics, market research, and AI‑enabled tools to inform strategic decision‑making and optimize commercial performance.
- Lead development and execution of comprehensive ITP brand plans, translating deep market insights into clear “where to play” and “how to win” in close collaboration with the cross‑functional matrix, competitive intelligence and market research colleagues to inform strategic choices and forecasts.
- Lead commercial planning, short‑term revenue and operational expense forecasts, resulting in Budget and Strategic Plan presentations.
- Monitor business results against stated objectives and initiate corrective actions when needed, making forward‑thinking investment decisions.
Qualifications
- MBA or science‑related degree.
- 8+ years of commercial marketing leadership experience with a proven track record of success in the commercialization of medicines in complex matrixed environments.
- Experience developing and coaching a high‑performance team focused on accountability and exceeding expectations.
- Prior experience in competitive markets such as hematology, oncology, or immunology required; other large market experience is also welcome.
- Experience leveraging AI‑enabled tools and advanced analytics to inform commercial execution and deliver outstanding customer experiences is highly desired.
- Experience developing and executing large‑scale media promotional strategies within a regulated healthcare environment is highly desired.
- Strong business acumen including forecasting, budgeting, analytics and commercial planning.
- Excellent communication, presentation and strategic storytelling skills.
- Demonstrated success leading cross‑functional teams across Marketing, Medical, Market Access and Sales.
Benefits
- Thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact.
- Wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs and at least 14 weeks of gender‑neutral parental leave.
EEO Statement
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Compensation
Salary range: $206,250.00 – $297,916.66. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in company employee benefit programs.
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