You Will Be
- Executing programmatic strategies, aligning with campaign objectives and KPIs.
- Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
- Staying up-to-date with the latest programmatic trends, technologies, and best practices.
- Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
- Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
- Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
- Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
- Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
- Contributing to the development of strategic recommendations and performance reports.
- Managing campaign budgets effectively, ensuring optimal allocation of resources.
- Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
- Troubleshooting and resolving programmatic issues.
You Must Have
- 4+ years of directly related experience in programmatic advertising.
- Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
- Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more.
- Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
- Good understanding of programmatic measurement and attribution methodologies.
- Experience collaborating with cross-functional teams.
- Strong communication and presentation skills.
- Ability to build and maintain strong relationships with programmatic partners.
- Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
- Experience with various programmatic platforms and technologies.