Overview
The Dow Jones B2B Industries Marketing team is looking to hire a collaborative and results-driven Senior Marketing Manager to support Dow Jones Newswires and Dow Jones Factiva. The team drives growth in partnership with the product and sales teams, focusing on campaigns that drive awareness, growth, and deepen relationships in target industries and accounts.
As part of the Industries vertical, this role reports to the Senior Director of B2B Industries Marketing and works on-site in the Midtown Manhattan office at least 3 days per week.
You Will
- Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences, and buying groups, driving awareness, engagement, pipeline, and revenue generation.
- Conduct ongoing investigation into target industries and audience personas to understand evolving customer needs; translate insights into tailored value propositions for different end-user roles to connect product features with customer value.
- Manage the execution of end-to-end marketing campaigns and oversee the creative development of campaign assets, including briefs, feedback, and rollout for all campaign assets.
- Test, track, and analyze the effectiveness of campaigns; compile regular reports to ensure marketing efforts are driving growth and meet ROI targets.
- Support product roll-out, enhancements, and new products with associated marketing promotion for the B2B products, ensuring materials are refreshed.
- Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting.
You Have
- 9+ years of B2B Marketing experience
- Account Based Marketing (ABM) and Lead Generation experience preferred
- Bachelor\'s degree in Marketing, Communications, Business, or a related field or equivalent experience; MBA a plus
- Excellent project management skills with multitasking, prioritization, stakeholder management at all levels, and the ability to meet tight deadlines in a fast-paced environment
- Ability to work effectively in a matrixed company model
- Extensive written and verbal communication skills, and strong collaboration and influencing skills
- Willingness to work in our Midtown Manhattan office 3 days each week
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn More About All Our US Benefits.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Business Area: Dow Jones - Industries
Job Category: Marketing & Product Management
Union Status
Non-Union role
Base Pay Range: $140,000 - $160,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 52985
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