Summary
The Media & Analytics Marketing Lead for Wholesale North America shapes customer-led marketing strategy, media investment, and insights to support wholesale commercial objectives while protecting brand positioning. This role partners with sales and cross-functional teams to translate seasonal strategies into account-specific approaches and to elevate retail media partnerships. The Lead drives measurement frameworks and advanced analytics to inform investment decisions and improve customer lifecycle performance.
Responsibilities
- Develop marketing planning and investment frameworks that balance commercial priorities and brand‑building objectives.
- Translate seasonal strategies and account plans into customer‑led wholesale channel approaches and KPIs.
- Oversee media strategy, planning, and buying, and manage relationships with retail media networks and premium partners.
- Own digital marketing investment management including budget allocation, pacing, forecasting, and optimization.
- Lead performance measurement and advanced analytics to evaluate incremental sales impact and brand health.
- Integrate CRM, transactional, and media data to produce customer reporting, segmentation, and actionable insights.
- Align workflows across Marketing, Creative, Digital, Sales, Merchandising, and Real Estate to ensure brand‑consistent execution.
Requirements
- 12+ years of marketing leadership experience within wholesale, retail, or luxury consumer brands.
- Proven ability to balance brand building and performance marketing in partner‑led environments.
- Strong experience with advanced analytics, customer insights, measurement frameworks, and incrementality analysis.
- Experience working with retail media networks and managing premium partner relationships.
- Hands‑on ability to integrate CRM, transactional, and media data to inform lifecycle and acquisition strategies.
- Excellent communication and stakeholder management skills with senior‑level presentation capability.