Digital Designer

Lingua Franca is a New York City-based luxury clothing and accessory brand known for hand-embroidered cashmere goods and ethically sourced ready-to-wear collections. LF pieces are designed to spark conversation and showcase an irreverent point of view. Founded in 2016, LF's unique embroidery aesthetic has gained a loyal following.

Role Description
This is a full-time, hybrid position for a Digital Designer based in NYC with flexibility for occasional remote work. The Digital Designer will be responsible for creating engaging digital designs, graphic elements, and web layouts that align with Lingua Franca's branding and aesthetic. Day-to-day tasks include producing visual assets for marketing campaigns, designing digital advertisements, enhancing user experience through web design, and executing branding strategies and visual identity updates.

Role Overview
The Digital Designer will play a crucial role in bringing the Lingua Franca brand imagery to life, creating and executing collateral from concept to completion. This role will report to the VP of Marketing and eCommerce and will work closely with the Marketing team to maintain a streamlined process.

Key Responsibilities

Manage all graphic design needs and create marketing materials across all owned, earned, and paid channels, B2C and B2B, digital and traditional marketing, for the Lingua Franca brand

Produce original, creative designs while maintaining brand vision

Perform research, create layouts, mock-ups, and other materials to illustrate specific concepts

Design engaging, innovative email newsletters that clearly and uniquely represent the concepts being communicated

Enhance, retouch, format and manipulate digital assets

Present well-developed, innovative creative solutions to meet brand objectives, which are competitive in the industry and differentiate the brand

Work closely with the marketing team to transform concepts into visual executions that articulate the brand and deliver on business needs

Maintain schedule of deliverables across channels to ensure timely reviews and releases

Maintain organization of all files and imagery

Schedule, segment, and manage all email newsletters in email service provider platform

Communicate clearly to manage workload and timelines

Manage internal and external imagery retouching needs, organization, and communication

Maintain an elevated brand aesthetic across all touch points

Consistently seek to improve the workflow process, presenting solutions to increase efficiency and streamline communication

Additional duties and projects, as assigned

Qualifications

Passionate about the Lingua Franca brand

Bachelor’s degree in graphic design or related field

At least 2 years of experience in-house with a fashion brand

Expert proficiency in Microsoft Office

Expert proficiency in Adobe Illustrator, Photoshop, InDesign, and Figma

Experience with After Effects or other video software

Working knowledge of Klaviyo and Shopify

Ability to facilitate constructive communication through clear articulation

Ability to receive constructive feedback and implement requested changes

Excellent communication skills, speaking to both creative vision and tactical details

A customer-first outlook, with an interest in the fashion industry, design, and technological innovation

Ability to self-manage multiple projects simultaneously, ensuring they are completed in a timely manner

Adept at both independent and collaborative work

Physical Requirements

Hybrid role, 3 days (and as needed) in NYC office

Note: Please submit resume and portfolio to be considered

#J-18808-Ljbffr