Downstream Marketing Manager – DTC and Provider Channels (Social Media Revenue F

Description

The Downstream Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare professionals.

This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support ensuring impactful messaging and effective engagement across all relevant channels.

Responsibilities

Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue.

Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization.

Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement.

Lead multi‑channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue.

Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones.

Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences.

Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning.

Collaborate cross‑functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption.

Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data‑driven approaches to improve ROI and KPIs.

Identify new channel opportunities and emerging marketing trends for ongoing innovation.

Manage marketing budgets, ensuring efficient allocation and compliance with regulatory and brand.

Analyze channel‑specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals.

Ensure compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree is a plus.

5+ years of experience in healthcare, medical device, or pharmaceuticals marketing; understanding of the aesthetics/plastic surgery market is preferred.

Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations.

Demonstrated success in brand management, downstream marketing, product positioning, and go‑to‑market strategy.

Proven track record managing social media campaigns that directly drive revenue.

Experience working with both end‑consumer and healthcare professional audiences.

Strong analytical, project management, and communication skills.

California Fair Chance Act
Synectics Inc. will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Synectics Inc. is concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting calcivilrights.ca.gov/fair-chance-act/.

Benefits

Healthcare Insurance – Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full‑time employment with Synectics. Premiums are subsidized by Synectics.

Dental Insurance – Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full‑time employment with Synectics.

Vision Insurance – Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full‑time employment with Synectics.

401(k) Plan – The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st.

Technical Certification Bonus – Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification.

Synectics is an equal opportunity employer.

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