Marketing Manager

Downstream Marketing Manager – DTC and Provider Channels (Social Media Revenue Focus) The Downstream Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare professionals. This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support—ensuring impactful messaging and effective engagement across all relevant channels.
Responsibilities Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue
Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization
Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement
Lead multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue
Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones
Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences
Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning
Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption
Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs
Identify new channel opportunities and emerging marketing trends for ongoing innovation
Manage marketing budgets, ensuring efficient allocation and compliance with regulatory and brand
Analyze channel-specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals
Ensure compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns
Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus
5+ years of experience in healthcare, medical device, or pharmaceuticals marketing; understanding of the aesthetics/plastic surgery market is preferred
Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations
Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy
Proven track record managing social media campaigns that directly drive revenue
Experience working with both end-consumer and healthcare professional audiences
Strong analytical, project management, and communication skills

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