Product and Digital Marketing Strategist

As the Product and Digital Marketing Strategist, you will play a key role in developing and executing marketing strategies to promote our services and increase brand awareness. You will work closely with our team to identify target audiences, create compelling campaigns, and measure and analyze the success of our marketing efforts. This is a full-time, permanent position based in Seattle, Washington.

Key Responsibilities

Develop and implement marketing strategies to promote VigorCare Pediatric Services and its products

Conduct market research to identify target audiences and their needs

Create and manage digital marketing campaigns, including social media, email, and paid advertising

Collaborate with the design team to create visually appealing and effective marketing materials

Monitor and analyze the performance of marketing campaigns and make data‑driven recommendations for improvement

Stay up-to-date with industry trends and best practices in digital marketing

Work with cross-functional teams to ensure alignment of marketing efforts with business goals

Manage relationships with external marketing partners and vendors

Develop and maintain a strong brand identity and consistent messaging across all marketing channels

Assist with the planning and execution of events and community outreach initiatives

Continuously track and report on key performance metrics to measure the success of marketing efforts

Qualifications

Bachelor's degree in Marketing, Communications, or a related field

Minimum of 3 years of experience in product and digital marketing, preferably in the healthcare industry

Proven track record of developing and executing successful marketing campaigns

Strong understanding of digital marketing channels and best practices

Experience with social media management, email marketing, and paid advertising platforms

Excellent analytical skills and ability to interpret data to make informed decisions

Excellent communication and collaboration skills

Highly organized with strong project management skills

Ability to work independently and in a team environment

Passion for working in the healthcare industry and making a positive impact on the lives of children and families

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